What do Georgian TV and radio broadcasters earn
Revenue from marketing communications of Georgian radio channels increased by 90%, which is equal to GEL 1.7 million.
The profit from the television promotion of goods and services totals more than 21 million. Most of the earnings consist of sponsor investments and direct advertising. This amount is 75% higher than last year's result.
The leading position in financial indicators belongs to the Imedi TV channel, which increased the monetary gain by 27% - almost 7 million.
The opposition "Mtavari", created only two years ago, has achieved great achievements. In the first half of this year, revenue from advertising activities amounted to approximately $ 1 million
Rustavi2 closes the top three with a financial gain of 19 percent and 2.5 million lari.
Indicators of marketing activities of other TV channels (million):
- "Formula" - 1.8
- "Pirveli" - 1.7
- "Post TV" - 1,2
- "Silknet" - 0.9
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