Foreigners make up about 40% of Art Racha guests as hotel doubles marketing spend
Foreign tourists made up about 40% of guests at the family-run Art Racha hotel this year, while Georgian visitors accounted for the remaining 60%, the hotel's founder told BMG. The most active foreign markets were Germany, France, Italy and Israel.
Bad weather cut bookings in June and July, but August was particularly strong. The hotel doubled its spending on marketing and activities compared with 2025, citing stiffer competition.
Related directory categories: Hotels.
Sources: Source publication.
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