Photos and banners about the unique charms of Georgia decorated the streets of Brussels

The Europalia - Georgia Festival, which began in Belgium in October 2023 and will continue until February, has accepted Georgia as a guest country. The festival program includes about 60 spectacular and bright events that will attract the attention of the European public.

One of the interesting features of the campaign is the placement of banners about the sights of Georgia on public transport in the Belgian capital. Photos depicting the beauties of this country decorate buses and trams, creating an impressive effect. In addition, LED screens and a static banner were installed at Brussels International Airport,

representing the tourist attractions of Georgia. Considering that Brussels Airport is one of the most popular in the world and a legendary hub, where about 19 million passengers passed last year, this advertising platform allows you to convey information about Georgia to a huge number of people.

The main goal of this campaign is to provide residents of European countries with more information about Georgia and attract even more tourists. The task is achieved by giving the public the opportunity to get acquainted with the rich culture and traditions of this amazing country. At the Europalia - Georgia Festival, visitors can visit unique exhibitions such as "Avant-garde in Georgia - 1900-1936" at the BOZAR Fine Arts Center in Brussels and "Georgia is a Meeting Place" at the Royal Museum of History and Art. In addition, the festival program includes theatrical performances, literary meetings, a retrospective of Georgian cinema and exhibitions of works by contemporary Georgian artists. Cultural events are accompanied by concerts that allow visitors to enjoy the sound of Georgian music.

The Europalia - Georgia Festival is an ideal opportunity for the European public to see and feel the richness of Georgian culture and traditions. Beautiful photos and impressive banners placed on the streets and at the Brussels airport will undoubtedly attract attention and give people an idea of the places they can visit in Georgia. This campaign

is an indispensable tool for attracting tourists and allows you to see how rich and diverse this amazing country is, forcing everyone to plan their trip to Georgia.