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How much do iPhones, gold and clothes cost in Georgia?

Is it worth buying electronics, jewellery and branded clothes here?

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Short answer

iPhones and other Apple devices in Georgia cost roughly the same as in Europe, cheapest from official resellers during promotions, while unofficial sellers may offer devices without a warranty. Gold jewellery is priced on the world gold price plus workmanship. International clothing brands are often dearer than in Europe, so sales and Tbilisi Outlet Village are the best bets.

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Why

  1. Prices for electronics and clothing include 18% VAT, which tourists cannot reclaim in most shops.
  2. Electronics over 300 GEL imported by parcel are subject to VAT, which affects resellers' prices.
  3. Gold items in jewellers carry a hallmark, which is worth checking.

Details

When buying an iPhone, check it supports the SIM cards you need and that the warranty is valid in your country. Always get a receipt for expensive purchases.

People also ask

  • Is it cheaper to buy an iPhone in Georgia?

Sources

Prices were collected in September and early October 2026 and are given as ranges.

  • Where can you buy souvenirs in Tbilisi?

    Souvenirs in Tbilisi are sold in Old Town shops near Meidan and on Erekle II Street, at the Dry Bridge flea market with vintage items, paintings and jewellery, and in wine and chacha shops.

  • Is there an IKEA in Georgia, and where can you buy furniture?

    As of early October 2026 there is no official IKEA store in Georgia.

  • What shops, chains and brands are there in Georgia?

    Georgia has supermarket chains such as Carrefour, Spar, Nikora and Goodwill, pharmacy chains Aversi, PSP and GPC, and large malls in Tbilisi and Batumi with well-known international clothing and cosmetics brands.

  • Where can you buy jewellery in Tbilisi?

    Jewellery with Georgian cloisonné enamel, minankari, is sold in workshops and shops in Old Tbilisi, on Erekle II and Shardeni streets and near Meidan Square.