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Methodology of the "Iconic Places of Georgia" ratings

The “Iconic Places of Georgia” category brings together rankings of locations with a well-established reputation and strong audience interest — places chosen for their atmosphere, history, recognizability, and impressions. The methodology is based on the general principles of the Madloba system and adapted to the specifics of such sites: long-term reputation, public recognizability, seasonality, and the importance of accurate information.
Over time, separate thematic selections may appear within the category — while the core evaluation principles remain consistent.

What objects are included in the “Iconic Places of Georgia” category

The category includes places presented in open sources and meeting the requirements for information accuracy.
Considered:

  • landmark locations and places with steady popularity;
  • iconic spaces with a history or strong recognizability;
  • places with confirmed audience interest and a stable public reputation.

To participate in the rankings, a place card must contain up-to-date data: address/geolocation, opening hours (if applicable), contacts (if applicable), a description of the format, and, if possible, photos. Objects without stable public data may not be included until sufficient information becomes available.

Main data sources

Public sources and external signals

Only open and publicly available data is used when forming the rankings. The main source of reviews and basic information about places is public listings (including Google Maps). Additionally, information from open sources and publications is taken into account, as well as information posted on the official pages of the objects.
Reviews are analyzed in RU / EN / KA to account for different audience segments.

What signals are considered in the category

Key indicators

Reviews and rating dynamics
The total volume of reviews, the regularity of new ratings, and the stability of reputation over time are taken into account.
Recognizability and mentions
Presence in open sources and steady public interest in the place are taken into account.
Madloba audience interest
Search queries, card views, and user engagement within the catalog are analyzed.
Information accuracy and freshness
Geolocation, opening hours, contacts (if applicable), and the correctness of the format description are checked.

Specifics of the “Iconic Places of Georgia” category

Segment characteristics

Iconic places are often chosen not only “based on ratings,” but also for their atmosphere, long-term reputation, and cultural context. In addition, such locations may be closely tied to seasonality, events, and tourist flow.

Reputation over time
For iconic places, the sustainability of the impression and the stability of reputation over time are important.
Cultural context
The confirmed recognizability of the place and its presence in open sources and recommendations are taken into account.
Seasonality and events
During tourist and event periods, attendance and the dynamics of reviews change.
Different audience expectations
Locals and tourists evaluate the place differently, so the combination of signals and data stability matter.

Working with conflicting data

How rating discrepancies are handled

Ratings across different platforms may vary due to different visit scenarios and audience composition. Therefore, when forming rankings, a combination of independent signals is taken into account rather than a single metric.

Combination of sources
In case of discrepancies, a set of data from several independent sources is taken into account.
Verification of unstable signals
Signals with pronounced contradictions or sharp deviations may be considered with additional verification.
Data integrity principle
Signals created with the aim of artificially influencing the final rating are not taken into account.

New places in the ranking

How new locations are included

Public sources
Inclusion is possible based on open data and public listings of the objects.
Editorial review
Geolocation, opening hours (if applicable), and the correctness of the format description are checked.
Position recalculation
As new reviews and user activity appear, the position may be revised.

Rankings update

How often the category is updated

Scheduled review
A comprehensive data review is conducted quarterly.
Dynamic changes
Changes may occur more often as new reviews and signals appear.
Update date
The rating page indicates the date of the last recalculation.
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