Attracting students via Yandex.Maps: how schools and courses can find Russian-language courses

Why Educational Centers in Georgia Shouldn't Ignore Yandex.Maps?

Do you run a private school, kindergarten, English courses or a club? Want to attract more students? Then your business should be on Yandex.Maps.

Facts:

📌70% of Russian-speaking tourists and expats coming to Georgia use Yandex services: Yandex.Maps, Navigator, Taxi. This is their usual tool for searching for everything: from stores to educational institutions.

📌 84% of parents read reviews before choosing a kindergarten, school or courses for children.

What happens if your educational center is not in Yandex.Business? The client simply chooses a competitor whose card is better designed, has photos, reviews and a detailed description.

👉 Solution: Registration and competent promotion in Yandex.Maps. We will help you to design a card so that your center is visible and attracts new students.

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Send a request for a free audit,

and we will tell you how to strengthen your position!

How does Yandex help educational centers attract students?

For parents, choosing an educational institution is always a matter of trust. Reviews, rating, and profile quality influence their decision.

🎯 Example:

A family moved from Russia to Batumi and is looking for English courses for their child. They open Yandex.Maps and enter “English courses nearby.” What factors will influence their choice?

✔ Rating: Educational centers with ratings of 4.5+ receive more requests.

✔ Reviews: The more positive reviews with photos, the higher the trust.

✔ Photos and description: Full information about teachers, schedule, and cost.

✔ Availability: Yandex will suggest the nearest locations, especially if the “near me” option is enabled.

Result: If your school or kindergarten is not in the search or the card is poorly filled out, customers will simply go to a competitor.

📌 Do you want your educational center to be the first in search results?

🔹 We will design the profile correctly - add a photo, description, schedule and prices.

🔹 We will optimize the card - raise it in the search for key queries.

🔹 We will set up the collection of reviews - this will increase parents' trust in your center.

🔹 We will help you bypass competitors - your profile will be in the TOP of the search results.

Don't lose your students!

🚀 Join the leaders!
Leave a request for promotion of your educational center right now!

5 steps to successful promotion of an educational center in Yandex.Maps

👉 Add your center to Yandex.Business

If you don't have a card yet, you need to create one. To do this:

🔹 Register with Yandex.Business - it's free and will only take a few minutes.

🔹 Fill in the basic information: the exact name, address, contacts, so that users can easily contact you.

🔹 Indicate the opening hours, cost of services and a photo of the center - this will help create a complete picture of your educational institution.

Important! The more information in the card, the higher the likelihood that you will be chosen among competitors.

👉 Use keywords

Yandex.Maps ranks establishments based on user requests. Add the following keywords to the description:

✔ Private school in Tbilisi

✔ Kindergarten with English-speaking teachers

✔ Programming courses for children

Include not only basic phrases in your description, but also clarifying details that will help you stand out:

✔ Private school in Tbilisi with in-depth language learning

✔ Kindergarten with English-speaking teachers and creative activities

✔ Programming courses for children aged 7-12 with practical projects

🔹 Tip: Use natural wording, as if you were explaining the benefits of the center to parents in person.

👉 Добавьте фото и видео

Cards with high-quality photos receive 30% more clicks - this is a proven fact. Parents choose educational institutions not only based on reviews, but also on visual impressions.

What should be added?

✔ Classrooms and play areas – show a comfortable environment where children will spend time

✔ Teachers at work – smiles and involvement of teachers increase trust.

✔ Classes and events – demonstrate how your center differs from others.

✔ The yard and adjacent territory are an important factor for parents, especially for kindergartens.

🔹 Video presentations

A short video review of 30-60 seconds can give parents much more information than a description. Show the interior, teachers, classes - this increases the chance of enrolling a child in your center.

👉 Collect Feedback – Build Parents’ Trust

📌 Reviews = trust. Before choosing a kindergarten, school or courses, 84% of parents read reviews. If there are none or they are negative, the likelihood that the client will choose your center decreases significantly.

How to motivate to leave a review?

✔ Ask parents to share their impressions after the first lessons – offer a convenient link or QR code.

✔ Reply to all comments – thank for the positive ones and professionally handle the negative ones.

✔ Post photos with reviews – this increases the trust effect.

🔹 Important: The more positive reviews, the higher the card in the Yandex.Maps rating!

👉 Update information

Yandex promotes active cards. Publish course schedules, promotions, news - this will help your center rise in search results. The more often the profile is updated, the higher it will be in the search, attracting more students.

Yandex algorithms give priority to organizations that regularly update information. If the card is "live" - ​​with new photos, fresh reviews and relevant data, it gets more trust and is shown higher.

Don't let competitors take your place - monitor profile activity!

🚀 Bringing your educational center to the TOP and attracting more students is possible!

Promotion in Yandex.Maps is not just registration, but a whole strategy, including working with reviews, selecting keywords and regular profile updates. How to set everything up correctly and not miss a single important detail?

We have developed a special course on local promotion, which will help you master all the intricacies of working with Yandex.Business. Find out how to promote in maps, attract customers and bypass competitors without unnecessary costs.

📌 Sign up and get access to proven strategies that already work!

Yandex.Maps for educational centers: what should not be missed?

🔹 Online reputation – parents trust reviews and ratings.

🔹 Availability of information – convenient schedule, contacts, photos, prices.

🔹 Profile activity – updates, promotions, news.

🔹 Yandex.Taxi and Navigator – convenient for parents who drive their children to classes.

Make the most of Yandex.Maps – and your students will find you first!