Typical mistakes in restaurant service. How to improve service and increase the average check?
Popular restaurant service mistakes in Georgia: working behind schedule, rude waiters, banning photography, and not having an online restaurant account. How to provide efficient service in the establishment? Top methods to increase the average check for coffee shops: customer feedback, call buttons, and security cameras.
Professional service, friendly and helpful staff, attention and responsiveness to guests have a good effect on the mood of visitors and the reputation of the institution. What are the most common mistakes made by restaurant owners? In this article we will tell you about common mistakes and methods to combat them.
Work strictly according to the schedule
Some establishments do not operate according to the schedule stated on the organization's page on Google Maps and other sources. Closing early will not only lead to the loss of potential guests and the loss of additional benefits, but will also affect the reputation of the restaurant in the worst way. Patrons who fail to rest at the restaurant may leave negative reviews online.
Staff only knows one language
By hiring employees who speak more than one language, the business owner is investing in the development of the establishment. This is especially important in tourist cities with a huge flow of travelers, such as Tbilisi and Batumi. It is desirable that employees speak not only the national Georgian, but also foreign languages, such as Russian, English and Ukrainian.
Of great importance is the menu, it must be translated into several languages. Despite the additional costs, this will increase the attractiveness of the restaurant and allow guests to quickly understand the dishes and drinks.
Employee Appearance
The appearance of the staff should not be ignored by the administrators and owners of the company. Guests pay special attention to the smell, clothing, hairstyle and condition of nails, mustache and beard of employees who serve them, make cocktails and hookahs. The employer is required to monitor the uniform and appearance of employees.
Smile
Smiling, friendly and courteous staff can expect big tips and a friendly response. The personal feelings and concerns of the staff should not interfere with the service during the establishment, and guests will understand that you are happy to have them there. A smile as a symbol of joy and hospitality will be the main criterion for choosing your restaurant in the future!
Two menus with different prices
This method of increasing earnings is not only a mistake of unscrupulous owners, but also a fraud. You should not deceive tourists coming to Georgia and offer them a special menu with inflated prices. Today, almost all establishments have their own website on the Internet, where visitors can communicate with each other, leave feedback and thus learn about the fraud.
Additional fees
Hidden service charges are very common in foreign countries. Many establishments do not indicate on the menu about the established 10-15% tip of the order amount. In this case, the money collected does not go to improve service or employee remuneration, it is just one of the many ways to earn money. Be sure to inform your guests about the service charge or, better yet, trust your guests to decide how much to tip.
Tipping
The business owner needs to worry about employee compensation. Why? High employee turnover in Georgia leads to constant job changes and finding better employment options. To avoid unpleasant staff layoffs at will, employers should keep an eye on market wages, motivate and take care of employees.
Long waits
The most popular gaffe in restaurant service is inattention and ignoring customers. Guests of the establishment do not intend to spend time waiting for the menu, waiter, bill and change when paying in cash. It is important to establish eye contact with the staff to feel quality and prompt service without the grueling wait.
The guest is a priority.
The principle of priority is a pledge of regular customers, who are of primary importance in the development of the restaurant business. They bring the restaurant a stable revenue, recommend it to friends and acquaintances, leave good reviews. If guests will feel the high-class service and personal approach throughout the rest, you can hope for high profits.
Packing "to go."
The lack of a practical and convenient container will result in lower revenue. Why? Many guests expect to snack on tasty after-dinner meals at the restaurant, so they order extra portions in the hope of taking food with them. In this case, employees are required to provide containers for packaging, especially if the order has already been paid for.
Shipping
A noticeable increase in the average check by introducing in-house delivery is indeed possible. Intermediaries take away about 30% of the proceeds from the order, so it is much more profitable for the owners to deliver their own food and drinks. In addition the emergence of courier delivery and self-delivery will increase the recognition of the restaurant.
Internet presence
The target audience of youth establishments chooses a place to rest on the basis of reviews, news and advertising records in social networks. It's quite rare for young people to search for a restaurant without using the Internet. Because of this, owners should give a special role to developing a YouTube, Facebook and TikTok account, including creating a site with targeted advertising.
Presence on Google and Yandex maps
Travelers actively use Google and Yandex maps to find attractions, cafes, hookahs and convenient routes to them. The main problem with creating reviews is that most visitors leave negative reviews to vent their negative emotions. Interest in recommendations will make the organization's page more realistic, and the establishment's rating and feedback should be constantly monitored by a professional.
Collecting feedback from guests
This mistake is closely related to the previous one, as visitors rarely leave positive feedback online. To avoid a bad rating, it is required to motivate guests about feedback, constructive criticism is of primary importance. At the same time, you should not impose, abruptly and inappropriately demand help in developing the account of the institution.
Call button
Fast and responsible waiter will immediately respond to a guest's request if there is a call button. Such a system greatly simplifies service. It is a necessary method for the quality work of staff in large establishments. The presence of a call button adds some prestige to the cafe and increases the loyalty of visitors.
Ban on photos and videos
Photos and videos are the epitome of fond memories of a romantic evening at a restaurant. Often guests post photos from the cafe and thereby make an excellent advertisement for the establishment. The ban on taking pictures deprives the owner of revenue and free publication in the visitor's profile, as well as negatively affects their emotions and feelings.
Photo menu
For food photography, you should invite a photographer who specializes specifically in food photography. There are many details in such photography, if they are not taken into account, the photos will lose their extraordinarily beautiful look. For small establishments, a minimalistic menu without implausible photos is a good option, otherwise there is a risk of disappointing guests.
Service telephone
Polite communication with the administrator of the institution on the phone is necessary to get reliable information, which is important to clarify, for example, before booking a banquet. In order not to miss calls, you need to organize a system of recording conversations, on the basis of which to draw conclusions about the work of staff. It is best to provide a working phone number on the account of the restaurant in Google and Yandex Maps.
The establishment's contacts
Non-working contacts are considered a major problem for actively attracting visitors. The employee phone should work on popular social networks: Facebook, Viber, WhatsApp, Instagram and others. If there is no opportunity to respond to messages on messengers in a timely manner, it is easier to provide one administrative phone number.
Surveillance cameras
Video surveillance greatly improves employee efficiency, keeps visitors safe and reduces staff abuse. Awareness of the owner about the quality of service, compliance with safety rules and food standards is possible after the installation of surveillance cameras.
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Работа не по графику: Задержки в обслуживании и открытие ресторана позже намеченного времени могут негативно сказаться на удовлетворенности посетителей. Убедитесь, что ваш персонал точно соблюдает рабочие часы и все операционные процессы запланированы заранее.
Невежливые официанты: Отношение персонала является ключевым моментом в ресторанном сервисе. Постарайтесь обучить своих работников быть вежливыми, дружелюбными и готовыми помочь. Также важно следить за отношением персонала к посетителям и предоставлять им обратную связь, чтобы исправить недостатки.
Запрет на фотосъемку: В наше время фотографирование пищи и размещение фотографий в социальных сетях стало популярным. Запрет на фотосъемку может стать препятствием для привлечения новых посетителей. Разрешите гостям фотографировать свою пищу, и это может стать дополнительной рекламой для вашего ресторана.
Отсутствие аккаунта ресторана в Интернете: Многие туристы и местные жители ищут рестораны и кафе через Интернет. Отсутствие аккаунта вашего заведения в социальных сетях или на рейтинговых сайтах может вызвать большие потери в потенциальных клиентах. Создайте аккаунт в популярных платформах, предоставьте информацию о вашем меню, ценах, рабочих часах и контактные данные.
Вот такие советы я буду соблюдать если у меня будет свое кафе
Одним из самых интересных является круглосуточный ресторан, который находится в самом центре Тбилиси. Здесь вы можете отведать местные деликатесы в любое время дня и ночи. Это прекрасное место, чтобы погрузиться в атмосферу грузинской культуры и насладиться местными блюдами.
Круглосуточный ресторан в Грузии - это уникальный опыт, который стоит попробовать. Вы можете наслаждаться местной кухней и обществом союзников, в любое время суток.
Как вы думаете, почему так мало круглосуточных ресторанов в других странах? Что уникального предложить может круглосуточный ресторан, кроме возможности поесть в любое время?