Working ideas for starting a business in Georgia. Choose your idea and start organizing your business in Georgia.
Internet marketer Alexander Nekrasevich humorously talks about how visitors and guests manage to earn money in Georgia and what niches are free for new business openings in Georgia.
All about business in Georgia⬇️
Choose your idea
Most young people living in Georgia believe that there is no work in their native land, and therefore they leave for other regions, other countries in search of better prospects. They are partly right, because a lot of enterprises in Georgia, let's say, are in decline. And that's why young people and older generations decide to leave, for example, to Europe, to America, to Israel. They can be understood, because everyone has families, everyone wants a good life, everyone wants to work well and earn just as well. And most of the people who moved from Georgia did it.
But this article will present 22 ideas for small businesses that can be implemented right in 2020 in Batumi. Not only in Batumi, but also all over Georgia. Ideas that really work. You can take something interesting for yourself and bring it to life, because none of the ideas are invented. All of them are formulated on the basis of an analysis of the life of the population in small towns, seaside towns.
Experience in the development of world leaders
If you get acquainted with the experience of the development of Italy, America, Israel, you can find a lot of useful things there and apply it to yourself, bring it here, to sunny magnificent Georgia with a gorgeous climate, with wonderful people.
Many of you may decide that it is difficult to implement all this in Georgia, it will not work, it is wrong. But, let's fast forward to Batumi in 2025, a little bit into the future, and you will see that most of these professions will already be occupied. And by this time, people will have accumulated reviews, recommendations, and reputations in 5 years.
Try to open at least one of these businesses in Germany, where all these niches are already crowded. Try to implement this in Moscow or in St. Petersburg, there is also too much competition. And a huge number of people dream of being the only ones there. And in Batumi you can be the one and only.
If you or one of your relatives or acquaintances are also thinking about moving in search of happiness in foreign lands, then perhaps after reviewing the proposed earning options, you will change your mind. In Georgia, and in Batumi in particular, there are so many free niches, so many free moments, so why not stay and solve the problem. After all, solving someone's problems, you can get paid for it.
Many people live by the principle "it is better to steal well than to invent badly." Here are ideas for you, options for professions, and it's up to you to use them or not.
Ad Placement Consultant
For such great services as "airbnb" and "booking.com ". This is a pain and a problem, in Batumi services are used very poorly. And all homeowners or owners of apartments intended for rent dream that their housing will be successfully rented out during the high season. But few landlords understand how the airbnb service really works, how you can really make money on such services by renting out your ownapartments in Georgia not only in high season, but also in low season.
About 3-4% of users are at least somehow oriented in working with services, the rest, we can say, go with the flow, someone relies on the advice of a son or nephew, someone on their own intuition. And therefore, a consultant for the placement of residential facilities, be it houses, apartments, hotel rooms, on airbnb services or "booking.com "in the city of Batumi, in Borjomi, in Tbilisi, in Georgia as a whole, it will always be in demand. To do this, you only need to thoroughly study the principles of working with these services. And you will be able to offer your services as a placement consultant, promotion to the top positions of owners and their apartments, so that housing is profitable to rent and brings more profit.
Become a placement consultant, start training users, start making money on it.
Real Estate Agent
This profession is very much in demand here, but there are practically no competent specialists with modern principles of work. If you compare real estate agents, which are in Batumi with agents in other developed countries, then you will be surprised, and not in a pleasant way. Because here they allow themselves to be late for meetings with potential tenants, talk in an inappropriate tone, promise to call back and not do it.
But real estate market in Georgia requires an appropriate level of customer service. Because there are apartments here, there are apartments, housing and premium segment. And people who want to buy this housing can make a purchase decision not only in Batumi, but also in Tel Aviv, Moscow, Kiev, Minsk, Baku, Berlin or Rome, for example.
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Master of Impressions
The profession that has been and will be in demand is master of impressions, or a guide based on impressions. All over the world, masters of impressions do business. And they do it coolly, so easily and naturally. How does it work? For example, on the airbnb website, in addition to renting apartments, rooms or houses, there is a tab "Organization of impressions" where you can earn money by introducing people to what you love.
Here you can become one of those people who offer to spend sightseeing tours of Georgia, where is the most interesting Georgian cuisine, either to take a trip to Kazbegi, or to conduct an excursion to the monastery, or to climb the mountain with an interesting history through impassable places. It's easy to be a master of impressions. Today, Georgia has it, but everything is still in its infancy.
The guides can't offer anything else except a worn leaf with faded lines. And you should have everything clear: provide a video review of interesting places, suggest 15-20 routes, that is, you should give impressions. For example, it would be interesting for the guests of the country to visit some village where there are people who can invite them to their home, feed them homemade food, sing folk songs, dance, show their way of life.
To show what they do, how they grow grapes, where they have a cow, how they go to the mountains, where they take mountain water. Because people who have stayed too long in cities, tired of the city crowd, want to touch this original world of Georgia. At least for a day to plunge into this purity, untouchability, this will be a vivid impression for them.
Internet Explorer
For example, for restaurants or beauty salons. Owners of restaurants, beauty salons, shops and other facilities in the service industry or trade, you should understand that very often tourists looking for them on the "Tripadvisor" on Google maps or Yandex maps.
You should understand that posting information on the Internet will work much more effectively to attract tourists than by word of mouth. Because most of the guests come here for a few weeks, a maximum of a month, and while they find a suitable store or salon, asking local residents, it's time to leave. And they used to use services because of the same "Tripadvisor", Yandex maps, Google maps, it is possible to read user reviews and post your feedback.
But for some reason, the owners of establishments do not work out such advertising, and do not ask their visitors to place there reviews of cafes and restaurants. And if there is such a problem, then become an Internet explorer and start earning by solving this problem. For example, there are about 50 restaurants in Batumi. And you can become a guide for everyone on Yandex, Google maps, Tripadvisor.
Big, big competition hasn't come here yet. But judging by how the city is being built and developed, this situation will change very much in the near future. And if the owners of already operating establishments are not in good shape, then others will be in good shape. And now the owners have a chance to get a head start in a year, in two, in three. And you, as a guide on the Internet, can help them take advantage of this chance.
Organize a "Loyal Visitors Center"
Or you can also call it an "Open Day". It would be interesting, for example, in Borjomi, to come to the factory where the well-known Georgian mineral water "Borjomi". And besides that, there is a huge mass of different brands of wonderful delicious water, carbonated, non-carbonated. And people are willing to pay money to visit these factories, to see how everything works there. In turn, they would share their impressions, their videos with friends and on the Internet, which would definitely benefit businesses, because it is free advertising.
Or another example, a very good store "Agrohab", where you can eat and buy food at home, where the staff is very loyal. And it would be interesting to attend a small master class, where they would tell that this company has its own farmstead, its own farms, what wonderful chefs work there who cook delicious dishes.
Having attended such a master class, people would tell others about it, and tourists would go, this is the best advertising. Instead, the management does not open the doors, but closes them, forbidding even just to shoot a video. Although this is always welcome all over the world, because when a loyal visitor comes, he then shares information on social networks, he actually acts as an advertising agent of the enterprise.
Organize a master class
And here is a good example of organizing a master class for children at Domino's Pizza. The child is given shoe covers, a hat, a uniform, and he himself cooks his pizza with real pizzeria chefs, and then treats his family with it. Then mom shares interesting photos, dad also shares, and even uploads videos, that is, many other people will find out about it. So why don't you become the one who "opens doors" and popularizes national Georgian cuisine, Georgian enterprises, Georgian firms, and not go somewhere to Greece to pick strawberries?
By the way, harvesting. Georgia is subtropical, where everything grows: tangerines, oranges, nuts, strawberries, figs, persimmons, cherries. Many tourists come here to rest from places where it all does not grow. Rich in land, fruits, and people, Georgia for some reason still does not offer joint harvesting. And there are plenty of people who want to participate in picking strawberries or grapes in Georgia.
Especially children will be delighted collecting tangerines, which they usually see only on store shelves. After all, there are small farmsteads, small farms where you can collect certain fruits almost all year round. If you become the one who will organize the local harvest for tourists, then your services will always be in demand.
And all you need to do is negotiate with farmers, with the owners of farmsteads, private houses, where it all is. And people who have been sitting at computers in offices will be willing to pay to be escorted to collect a basket of fruit from a Georgian farmstead, or raspberries at a mountain spring, or persimmons in the garden.
Horseback riding in the surrounding area
To date, tourists who have come to the mountains are only offered to ride ATVs or motorcycles. But many residents of cities and megacities dream of a different offer. So that the organizer, for example, invited those wishing to leave a couple of kilometers from Batumi, voiced taxi fare to the place, where a man with horses will be waiting for them. And people could walk for several hours on horseback around the neighborhood, along the hill, along the country road, through the woods.
But for now, you can only meet tired ponies for kids in the city. And people want to touch wildlife, show the child, show the wife, then show videos and photos, show everyone how cool it is to ride horses. Such walks are in great demand in many countries. So why don't you become an organizer of horseback riding in Georgia?
One day in a Georgian village
Organize one day of life вgeorgian villagefor tourists. It can be a completely remote village where there is no Internet, where there are still dirt floors in houses, where people go to the store once a week. It will be a whole adventure for the townspeople to see how it all lives. And if they are also allowed to look at or stroke, say, a calf, even if it costs several dozen lari, they will be just happy.
The calf will not lose, the hostess is fine, the child is fine, everyone is fine, everyone has a strong and an explosion of emotions. And you don't need a whole week, just one day is enough not to bother the locals. And at the same time, everyone would be happy: both the owners of the house, and the guests, and you, as the organizer.
Guide to beautiful places
After all, in Georgia, wherever you look, there are many interesting views everywhere. And if you also announce the attractive name of your offer, for example, "Twenty-five places for the best photo shoot on Instagram", then there will be quite a lot of people who want to walk through these places.
Here, for example, not far from Batumi, literally an hour away, and waterfalls, and suspension bridges, and mountains, forests, roads, rivers with trout, and some hospitals with guns, and the views are amazing. For locals, it may be ordinary, although beautiful, but for many visitors from the "stone jungle" it is a wonder.
Walking on a suspended swinging bridge, walking uphill along a trail, seeing a waterfall, listening to fascinating stories, taking selfies ‒ it's generally cool! Offer to visit20 beautiful places in Georgia, and you will be busy every day. People who will travel with you will post their photos, videos, impressions in social networks, and others will contact you. This is already free advertising that works for you.
Organize home visits by chefs
Wonderful chefs work in various establishments of Georgia. And many visitors would be interested to arrange a master class on cooking local dishes at home. Or the cook can just come, or invite you to his place, and cook at home something fromGeorgian national cuisine. And it doesn't have to be a professional, because any hostess who often makes, say, khinkali, makes them in a special way, according to her unique recipes, with some of her secret ingredients and spices.
And in this case, if you are not even a cook and do not know how to cook, but you have organizational skills, you may well become a manager who sells the services of lovers of delicious cooking. Facebook Instagram ads, make a small website and offer the services of chefs with unique menus. Gather a few craftsmen and become an intermediary between these chefs and customers.
Head of the evening kindergarten
Very often to rest They come to Georgia with children. They all enjoy walks together, sea air, have fun, communicate. But sometimes parents want to be alone, go to a restaurant, have a romantic evening, drink wine, dance, sing songs, smoke a hookah or go to a disco. And if they do not want to leave the children alone, and there is no one else to look after them, then in such situations they would need the services of an evening kindergarten.
You can offer parents supervision and care of their children in a special house where there is a kitchen, a cook, a babysitter, a phone number for communication or Skype to show online how the kids are having fun playing or sleeping peacefully. Provide an opportunity to leave the children overnight or even for a few days if the parents want to leave until morning or go to the mountains for a couple of days. Take care of the right advertising on popular services, about marks on maps, so that your offer can be easily found and read reviews.
Room cleaning Service
Looking at the speed and scale with which high-rise buildings are being built houses in Batumi, in which apartments will soon be rented and sold, it is safe to say that cleaning services will be in great demand. They are still in demand, even housing rental services that "airbnb" that "booking.com ", already require the provision of cleaning of premises after each arrival. And if you now become the organizer of such a service, you will definitely not lose.
And if you also work out the division in the directions, for example, cleaning of residential buildings and cleaning of premises after repairs, then it will work one hundred percent. After all, it works in other countries, in other cities. And you should not leave Georgia to get hired to work in other countries, while visitors develop this business in your homeland, and you will work for them on your return. Be the first organizers yourself, occupy vacant niches today.
Earn money on vending machines
Vending machines are gaining huge popularity. In addition to the usual coffee and snacks, there are machines for the production of pancakes, pizza, hot dogs and even dumplings.
The owners of such vending machines for the production of fast and delicious food have excellent earnings. At the same time, no special efforts are required, it is only important to replenish food stocks in a timely manner and monitor the cleanliness of equipment.
At any time of the day, passers-by can get a portion of hot pancakes or French fries. This approach will definitely be interesting in the tourist areas of Georgia, where travelers save every minute for excursions.
The cooking technology is simple. Frozen semi-finished products are prepared as in a pressure cooker or oven. For hot dogs and pizza, the ingredients are loaded separately, which immediately distinguishes it from store-made products.
In such devices, you can cook absolutely any fast food dish. You only need to choose what is interesting to do and purchase a suitable vending option.
The main feature is that the cooking process takes place in front of the buyer. Plus, the cooking speed and freshness of the products are guaranteed.
Business registration in Georgia is quick and easy, you will need a minimum of time and documents. Find out details like open a business in Georgia you can in the Madloba catalog in a special section.
Translator from three or four languages
And you can immediately be useful to some specialists in the professions already listed and those that will be even further down the list. Eg, excursions in Georgia for English-speaking tourists. The guide speaks, tells about historical places, waterfalls, and the translator translates from Georgian into English.
The guests will be satisfied with the level of service, the guide and translator will earn well. In addition, you can offer your translation services to the indigenous people of Georgia. For example, when placing ads for rental housing in several languages.
Commercial videographer and editor
Please note that this is not just a wedding photographer or an amateur with a camera on his phone. It should be a professional videographer advertising restaurants, beauty salons or hotels, for example. The airbnb service will soon be able to upload videos, you have to be a master.
A competent commercial videographer, he is also an editor, together with the right photographer on airbnb, make a cash register, because they know what to photograph, what to shoot, they know what and how to show. There are practically no highly qualified specialists in this field, so why not become one of the first?
Photographer for "airbnb"
This is a profession that will be in great demand for many years if you become a real professional. If you thoroughly study what to shoot, how to shoot, in what angle, that is, you should take selling photos. But at the same time not deceiving, no Photoshop. For "airbnb" or "booking.com " photoshop is simply unacceptable.
In this case, too, you just need to become a master, because on services housing, for example, is sold only thanks to two things, these are photos and a title. All other things being equal, when the cost is plus or minus a couple of dollars, then people make a decision in favor of one or another housing, focusing exclusively on photos.
Therefore, the photos should be in the right order and the right places, that is, from the very beginning you need to show a sleeping place, then a shower room, then a kitchen. And instead, ignorant homeowners provide photos of chandeliers, kettles, towels, tiles on the floor. And then they wonder why there are no sales. And all because there is no one who offers the services of a sensible photographer.
Advertising Specialist
Most likely, all the people who have become advertising specialists here have left. And they are quite understandable. Because neither in Batumi, norin Tbilisi, they cannot properly evaluate such a specialist. In America, a person who understands advertising, who can advise airbnb hosts, receives, say, from three thousand dollars. And here it is an unaffordable amount.
But an advertising specialist can work in different areas of activity, we can say that these are different professions. The first direction, let's call it "offline", is signage, these are guidebooks, these are good menus, this is what you do offline. And consultations for homeowners on the content of booklets with information about "Wi-Fi", about the nearest stores, on the languages in which these booklets should be written ‒ this is also the work of an offline specialist. And offer to write signs and menus in several languages, along with Georgian.
The second direction, let's call it "online", is a proposal to create a website, place advertising information on popular services, in social networks, and in several languages, promotion in the lists of the best, and so on. And the third direction, which can be distinguished as a narrow profile, but also promising, let's just call it "YouTube". Now only a lazy person does not shoot videos for YouTube, because people understand that the future belongs to this video hosting, to video content. Become a YouTube expert, too.
Specialist in organizing weddings and romantic dates
If they are in Georgia, then they can be found today only by word of mouth, which visitors have a bad mood. For example, people wanted to arrange such a la honeymoon in Batumi, and are ready to pay well for the organization. But here it is very difficult to find such specialists who would meet their requirements, who could rent them housing, take them on excursions.
After all, Batumi is such a romantic city, with a beautiful embankment, with such a variety of beautiful places. And you can become one of the professionals who will take care and organize romantic leisure for lovers, for couples who want to refresh their relationships, for those who want new experiences or to celebrate a wedding anniversary.
Yoga or fitness trainer
Often, when people come on vacation, they allow themselves to relax about dietary restrictions. Especially since there is such a variety here delicious Georgian dishes, well, how not to pamper yourself? And so that this does not affect the figure and the general tone of the body, it would be wonderful to spend some time training during the vacation. For example, you can gather groups in the fresh air on a beautiful embankment and conduct fitness or yoga classes. Why not develop it on such a scale as it is in different countries and in different cities, for every taste and budget? That is, to develop and promote a healthy lifestyle, and earn money on it.
Nutrition Specialist
This is in continuation on the topic of a healthy lifestyle. The country gives everything for this.Water in Georgia ‒ the pledge of health. The right natural products. The widest selection of fish, meat, fruits, vegetables of all varieties, around the clock, year-round.
The tasks of the specialist include the effective solution of problems arising in the field of diet and weight. To become a sought-after nutritionist, it is necessary to use modern and effective medical techniques with proven effectiveness.
The consultation of a nutritionist will be especially needed by tourists in the balneological resorts of Georgia, who are undergoing rehabilitation after a serious illness or improving their general health. Such specialists are indispensable during the preparation of a training program for weight loss or weight gain, since an integrated approach is important in the process of transformation.
Computer Literacy Specialist
Such a specialist will be very much in demand. Because there is a very low level of computer skills. People know some couple of services and don't go anywhere further than Facebook. Start teaching people banal computer literacy. This is a pain that you can solve by becoming an expert, a specialist and earn.
The IT sector in Tbilisi is at the stage of active development, so there are interesting vacancies for programmers in Georgian companies. The work tasks of a computer literacy specialist are to support existing products, design solutions, and develop online applications for customers.
There are also opportunities for self-development through international services. In addition, remote work in Georgia is interesting for lovers of pristine nature, warm and mild climate.
Sales Manager
That's what is missing here, and what will be in demand, and will always be in trend, because no one will ever replace the sales manager. There are very weak sellers sitting in stores, in shops, in boutiques, who, instead of greeting a visitor, a potential customer, do not look up from their phones. This is the pain of all small towns. Put away your phones, learn from the best, engage in self-development, take courses, become a first-class seller.
Because sales managers are not born, they become. In big cities, the seller is a master in his field. Because both the employer and the hired employee understand that the place, salary, and profit should pay off. You will always be in demand if you can sell everything. This is learned, it's not innate skills. And if you also learn languages, there will be no price for you. Learn, gain experience, become better.
These 23 ideas for your small business are, of course, not the limit, there are many more. That's all the pain. What does pain mean? When people experience some kind of inconvenience, they are willing to pay someone who will solve this problem. So, if you start solving the problems of people who come here, then you will get very, very good. And the better and faster you solve these problems, the more rumor goes about you, the more you earn.
But it is important to have the desire to become someone and start earning at home, raising your beautiful country, a wonderful the city of Batumi, beautiful Georgia.
As the legend says, the gods gave you a piece of land that they had in store for themselves. And this fertile land gives you everything.
If you have your own ideas for a mini-business in Georgia - write your ideas in the comments. Thanks!
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Открыть ресторан в Грузии будет достаточно сложно, ведь придётся конкурировать с местными заведениями, которые предлагают истинное мастерство в приготовлении блюд национальной кухни. Местные деликатесы также интересуют иностранцев, которые приезжают к нам в гости. Поэтому я понимаю, что придется сделать все возможное, чтобы выделиться на этом рынке.
Я еще не определился с типом ресторана, который собираюсь открыть, но наверняка следует ориентироваться на негусто заселенные районы и предлагать своих постоянных гостей уникальный опыт. Кроме того, я думаю, что будет хорошо предлагать новые блюда, смешивать национальные кухни разных стран с местными продуктами.
Но я всегда открыт к новым идеям и советам! Если вы знаете, как открыть успешный ресторан в Грузии, поделитесь своими мыслями со мной. Я всегда готов учиться новому и быть в тренде.