Why do restaurants need reviews, where they leave reviews about restaurants, the role of reviews in the development of the restaurant
Many underestimate the role of reviews in the life of the restaurant. And they are very important for its development. We share our experience with you, explain why reviews are needed and how to get them in order to increase the flow of customers. Study, put these tips into practice and earn more money!
Tools for the development of your restaurant⬇️
Recently, I came to one of my favorite restaurants in Georgia and saw an empty hall and the owner, who was stunned by the situation. Therefore, I decided to share my opinion on how to prevent this in my article.
This article will be useful for owners of restaurants, cafes, coffee shops, bakeries.
Приглашаем для общения про Грузию
What to do when there is time, but there are no customers?
The answer is simple, you need to do reviews.
Let's say your institution is on Facebook, your visitors leave you reviews on your page, you think that's enough, but this is a misconception.
The client's path to your establishment
In order to understand what role reviews play, it is necessary to put yourself in the place of a potential client. For example, tourists who come to Batumi, Tbilisi, Kutaisi, how do they choose a cafe, restaurant, or a place where they want to spend time. They are using these services as "Tripadvisor"," Yandex maps" and "Google maps".
It was a discovery for me that many owners of establishments do not pay attention to these platforms. This is a big mistake:
Firstly, because it is on these resources that a traveler who has come to a city or country for the first time is looking for information that is closer to him, reads reviews, comments on these reviews, and it is based on these reviews that they decide to go to your institution or not.
Secondly, you may not know that these services have your cafes, restaurants, pastry shops and quite possibly your competitors there write negative reviews about your institution, which affects your popularity.
There are never many customers
Even if you have an institution, everything is fine and you think that you do not need additional advertising. I believe that there are not many customers. If the place is in demand, then we have a kind of herd instinct, we want to get to this place where all the tables are booked.
If you think like a customer when he walks through a foreign city, in a foreign country he pays attention to the fact that there are empty restaurants, and there are full ones. His thoughts: "Where to go? What are the prices in that restaurant? Why is this restaurant empty, maybe it's not delicious there?" And that's where the reviews come to his aid.
As a result, the client will go where there are more reviews and information.
What needs to be done to make the reviews useful
- Open "Yandex maps", find your institution there. If it is not there, add it.
- Go to Google Maps, it's the same there, find yourself, if you haven't found it, add it. Ask your customers to add reviews on these platforms.
- But there is also a minus, in addition to positive reviews, both your customers and competitors can leave negative reviews for you on these platforms. Therefore, it is necessary to monitor reviews, respond to them, refute negative comments.
Start collecting reviews that will bring even more new, rich, satisfied customers to your institution, and your job is to feed them and make them happy.
Use the tips and recommendations from Madloba experts and grow your business! Here you will find useful life hacks and detailed analyses that will help you become a successful entrepreneur in Georgia.
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Особенно понравилась идея регулярно мониторить платформы и работать с отзывами, будь то положительные или негативные. Это не только показывает заботу о клиентах, но и формирует доверие. Спасибо за полезные советы! Думаю, многим владельцам ресторанов стоит взять на вооружение ваши рекомендации, чтобы привлечь больше довольных гостей.
Меня удивляет то, что местная кухня считается одной из лучших в мире, а в то же время, здесь нет большого количества ресторанов, которые можно было бы отметить высокой оценкой мишлен. Это говорит о том, что ресторанная индустрия Грузии сконцентрирована на предоставлении вкусных блюд для непритязательных клиентов, а не на стремлении к звездности.
Я рад этому факту, потому что мне не приходится беспокоиться о высоком уровне цен, когда я хочу попробовать местные кушанья.
А вы имели возможность поесть в ресторане звезды мишлен или предпочитаете не слишком изысканные места? Как вы думаете, какая кухня заслуживает признания мишлен – традиционная, локальная или известные блюда хайэнд-кухни?