Promotion of stores on Yandex.Maps: how to increase sales of flowers and gifts

Flower and gift shops are often searched for at the last minute. We will tell you how to make a card in Yandex.Maps so that customers find you first, order bouquets and souvenirs from you. Promotion, reviews, promotions - everything you need for success!

Local business promotion
22
Watch video

Selling flowers and gifts is not just a business, but emotions that people want to convey to their loved ones. Customers rarely plan to buy a bouquet in advance - most often they look for it at the last minute. What do they type in the search?

🚀 "Where to buy flowers?"

💐 "Bouquet with delivery nearby"

🎁 "Original gift"

💐 "Flower shop"

Руки женщины, держащей зеленое кашпо с лилиями и эустомой.jpg

Why Yandex.Maps is the key to success for flower and souvenir shops in Georgia?

Georgia is a popular tourist destination and a country with a large number of Russian-speaking expats. Many of them are used to using Yandex services, including Yandex.Maps, Yandex.Taxi and Yandex.Delivery. This means that if you have a flower shop, floristry salon or souvenir shop, but you are not on Yandex.Business, you are simply losing customers.

💡 Imagine: a girl wants to buy flowers for her friend's birthday in Tbilisi. She opens Yandex, enters "flowers nearby" and gets a list of shops.

What does she see?

✔️ A shop with a 5.0 rating, beautiful photos of bouquets and 50+ reviews.

✔️ A shop with minimal information and 4 reviews.

The choice is obvious: the client will go where there is more information, a higher rating and clear order conditions.

📢 If your card is not in the search results or is not filled out well enough, your competitors get your customers. We know how to properly design a profile, improve your rating and bring your business to the top positions.

✔ We will optimize the card so that it is noticed more often

✔ We will set up keywords to get to the top

✔ We will help collect reviews and attract customers

🚀 Sign up for a consultation and find out how to make your store visible in Yandex.Business!

How to take first place in Yandex.Maps?

To get to the TOP, it is important not just to create a card, but to update it regularly.

📍 Fill out your company profile as much as possible

Add all the necessary information: contacts, exact location, photos, product descriptions, opening hours, prices, delivery availability, custom bouquet or gift assembly (if available).

If you have a 24/7 store, be sure to indicate this, as 24/7 locations receive more clicks.

⭐ Collect reviews

This is a key factor in the rating. Encourage visitors to leave comments about your bouquets and gifts. According to statistics, stores with photo reviews receive 35% more orders.

🎁 Post current promotions

Discounts, seasonal offers or special conditions. For example, “10% discount on the second bouquet” or “Free delivery for orders over 50 GEL” will attract new customers.

📸 Photos decide everything

Show the assortment so that customers immediately understand what flowers and gifts they can buy from you. Upload photos of the window, interior, staff.

Девушка в магазине сувениров покупает подарок.jpg

Yandex.Maps should bring customers to you, not to your competitors!

🔹 Fill out your profile 100% – add your exact location, contacts, work schedule

🔹 Use keywords: bouquet, flower delivery, wedding floristry, souvenir shop – this way you will be found faster

🔹 Update your card and photo – activity increases your rating in search results

🔹 Work with reviews – the higher the rating, the more orders

📌 Follow these steps and your store will rise higher in Yandex.Maps!

But if you want to speed up the result, we will conduct a free audit of your card and show you what to fix to increase visibility and attract more customers.
📢 Get a step-by-step plan for improving your profile! 🚀
Sign up

🔎 If your business is not on Yandex.Maps, it means that customers are going to competitors. In the modern world, it is important not only to offer quality goods and services, but also to be visible to customers. Stores that regularly update cards, work with reviews and fill out a profile receive more orders and strengthen their reputation.

Developing Yandex.Business is not a one-time task, but ongoing work that brings results. Start small: check your card, see how complete and convenient it is for customers. And if there is something to improve, act today 🚀.

Effective Local SEO Strategies: More Customers, More Profits

Read more

❓ Frequently asked questions

1️⃣ Why should a flower shop promote itself on Yandex.Maps?

Customers search for flowers at the last minute, and if your shop is at the top, they will buy from you. In addition, this is the main way to attract tourists and expats who search for gifts through Yandex.Maps.

2️⃣ How can I add promotions and discounts to my card?

In the "Publications" section, you can post special offers that users will see.

3️⃣ How important are reviews?

Reviews are a key factor in choosing. Shops with a high rating receive 2-3 times more orders.

4️⃣ Is it possible to promote without advertising?

Yes! Optimizing your card, working with reviews and photos will help you rise in the search results without paid ads.

5️⃣ How can I order an audit of my card?

Leave a request, and our specialists will check your profile, point out errors and give recommendations for improvement.

6️⃣ How often should you update your card?

It is advisable to add new photos, promotions, and information about new services once a month.

Do you want to increase the number of clients by 5 times?

Choose premium placement on Madloba and attract customers who are currently leaving for your competitors.

I want
Increase the number of clients
to rate this post.
Flowers and gifts in the TOP of Yandex.Maps: attracting customers and increasing orders
Written by

Elena Parfenova

Hi! My name is Elena Parfenova and I am your personal guide to gorgeous Georgia. I create detailed reviews, make ratings and write fascinating articles about the most interesting places and establishments of this amazing country. My goal is to help you discover Georgia's rich culture, unique traditions and delicious flavors. With my help you will be able to immerse yourself in the atmosphere of hospitality, enjoy picturesque landscapes and learn all the secrets of local cuisine. Welcome to…

Updated:

22 comments

Log in to leave a comment

  • A
    Austin
    How do these steps compare in effectiveness to paid advertising on Yandex Maps? I'm curious if focusing on organic strategies is more beneficial in the long run.
  • Ა
    ალექსანდრე
    მაინტერესებს, რამდენად მნიშვნელოვანია არსებული მომხმარებლების გადმონაწერი отзывების განხილვა და რამდენად სწრაფად უნდა შეძლოს ბიზნესი ამაზე რეაგირება? ვეჭვობ, რომ დროული და ხარისხიანი უკუკავშირი ნამდვილად დაეხმარება მაღაზიას ნდობის და რეიტინგის ამაღლებაში, თუმცა მაინტერესებს, თუ ეს სტატიის ავტორის აზრით ასეა.
  • К
    Константин
    Как можно эффективно собирать отзывы от покупателей, если магазин только начал работать и у него пока нет постоянных клиентов?
  • D
    denisk87
    Как влияет количество собранных отзывов на позицию в рейтинге на Яндекс.Картах? И есть ли разница между отзывами с текстом и просто оценками без комментариев?
  • M
    Miles
    Is there any advice on how to deal with negative reviews effectively to maintain a good reputation on Yandex Maps?
  • S
    Saba
    ინფორმაცია საინტერესოა. ვინმეს აქვს პრაქტიკული გამოცდილება ამ ნაბიჯების განხორციელებაში? განსაკუთრებით მაინტერესებს, როგორ მუშაობს ფოტოების დამატება და რეალური გავლენა აქვთ თუ არა აქტუალურ შეთავაზებებს და აქციებს გაყიდვებზე. მადლობა წინასწარ.
  • U
    Ursula
    Do you think using relevant keywords would significantly improve the store's ranking on Yandex Maps, even if every other aspect of the profile is already optimized?
  • M
    Mariam_Magic
    როგორ შეიძლება ჩავრთო ადგილზე მიტანის სერვისი, თუ მყავს მხოლოდ ერთი თანამშრომელი, ვინც მასთან დაკავშირებულ ლოგისტიკას განახორციელებს? ჩემი გამოცდილებით, ხშირად მჭირდება უფრო მოქნილი სერვისები, რაც დავალებებს გაამარტივებს.
  • Н
    Ната
    А можно ли где-то увидеть примеры успешных профилей магазинов, использующих все эти рекомендации? Интересно, насколько сильно повышается видимость и приток клиентов после их применения.
  • Ქ
    ქეთევან
    Интересно, насколько сильно добавление качественных фотографий может повлиять на рост заказов? Отзывы точно важны для доверия, но вот с фото всегда сомневаюсь — ведь цветы и подарки вживую чаще выглядят эффектнее.
  • R
    Rohana
    Improving visibility on Yandex.Maps through detailed profiles and engaging visuals seems like a smart strategy for attracting more customers to flower and gift shops.
  • П
    Полина
    Очень полезные советы, но хотелось бы уточнить: влияет ли на видимость магазина в Яндекс.Картах уровень конкуренции в конкретном районе? Например, если поблизости много цветочных магазинов, будут ли дополнительные усилия по улучшению профиля эффективными? Или имеет смысл подумать о других стратегиях продвижения?
  • Z
    Zachary
    Does providing detailed store information and having good photos on Yandex Maps truly make a big difference in attracting more customers?
  • В
    Валентин_Хлопов
    Как долго в среднем нужно ждать, чтобы магазин поднялся в топ по Яндекс.Картам после выполнения всех этих рекомендаций? Интересно, есть ли реальные примеры, когда это помогло значительно увеличить поток клиентов?
  • В
    Валентин_Хлопов
    Как долго в среднем нужно ждать, чтобы магазин поднялся в топ по Яндекс.Картам после выполнения всех этих рекомендаций? Интересно, есть ли реальные примеры, когда это помогло значительно увеличить поток клиентов?
  • K
    Keti_Magic
    როგორი სიხშირით უნდა ვნერგოთ ახალი აქციები და შეთავაზებები, რომ მომხმარებელი დაინტერესდეს და არა გაღიზიანდეს მუდმივი ცვლილებებით?
  • K
    Keti_Magic
    როგორი სიხშირით უნდა ვნერგოთ ახალი აქციები და შეთავაზებები, რომ მომხმარებელი დაინტერესდეს და არა გაღიზიანდეს მუდმივი ცვლილებებით?
  • V
    Victor
    Could you explain how important the timing of updates and promotions is for maintaining a top position? Is there a recommended frequency for refreshing information or launching new offers to keep engagement high?
  • А
    А.
    Интересно, насколько использование релевантных ключевых слов улучшает результативность поиска именно в Яндекс.Картах.
  • В
    Валерий
    Какие инструменты или приложения помогут лучше всего отслеживать отзывы и быстро на них реагировать, чтобы поддерживать рейтинг?
  • С
    Светлана
    А как именно получать больше отзывов от клиентов? Это всегда вызывает трудности. Возможно, есть советы, как мотивировать покупателей делиться своим мнением?
  • E
    Elvina
    Эта статья просто супер! Я всегда знала, что для магазина цветов важно быть на Яндекс.Картах, но не знала, что так важно каждое маленькое обновление профиля. Советы по сбору отзывов и размещению акций действительно полезные! Я и так каждый раз смотрела на картах ближайший цветочный, но теперь буду обращать внимание на такие детали, как фотографии и актуальные скидки. Это точно поможет мне стать более заметной! Спасибо за такую информативную статью, теперь буду активно работать над улучшением карточки своего магазина!
Help