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    Flowers and gifts in the TOP of Yandex.Maps: attracting customers and increasing orders

    Selling flowers and gifts is not just a business, but emotions that people want to convey to their loved ones. Customers rarely plan to buy a bouquet in advance - most often they look for it at the last minute. What do they type in the search?

    🚀 "Where to buy flowers?"

    💐 "Bouquet with delivery nearby"

    🎁 "Original gift"

    💐 "Flower shop"

    Hands of a woman holding a green flowerpot with lilies and eustoma.

    Why Yandex.Maps is the key to success for flower and souvenir shops in Georgia?

    Georgia is a popular tourist destination and a country with a large number of Russian-speaking expats. Many of them are used to using Yandex services, including Yandex.Maps, Yandex.Taxi and Yandex.Delivery. This means that if you have a flower shop, floristry salon or souvenir shop, but you are not on Yandex.Business, you are simply losing customers.

    💡 Imagine: a girl wants to buy flowers for her friend's birthday in Tbilisi. She opens Yandex, enters "flowers nearby" and gets a list of shops.

    What does she see?

    ✔️ A shop with a 5.0 rating, beautiful photos of bouquets and 50+ reviews.

    ✔️ A shop with minimal information and 4 reviews.

    The choice is obvious: the client will go where there is more information, a higher rating and clear order conditions.

    📢 If your card is not in the search results or is not filled out well enough, your competitors get your customers. We know how to properly design a profile, improve your rating and bring your business to the top positions.

    ✔ We will optimize the card so that it is noticed more often

    ✔ We will set up keywords to get to the top

    ✔ We will help collect reviews and attract customers

    🚀 Sign up for a consultation and find out how to make your store visible in Yandex.Business!

    How to take first place in Yandex.Maps?

    To get to the TOP, it is important not just to create a card, but to update it regularly.

    📍 Fill out your company profile as much as possible

    Add all the necessary information: contacts, exact location, photos, product descriptions, opening hours, prices, delivery availability, custom bouquet or gift assembly (if available).

    If you have a 24/7 store, be sure to indicate this, as 24/7 locations receive more clicks.

    ⭐ Collect reviews

    This is a key factor in the rating. Encourage visitors to leave comments about your bouquets and gifts. According to statistics, stores with photo reviews receive 35% more orders.

    🎁 Post current promotions

    Discounts, seasonal offers or special conditions. For example, “10% discount on the second bouquet” or “Free delivery for orders over 50 GEL” will attract new customers.

    📸 Photos decide everything

    Show the assortment so that customers immediately understand what flowers and gifts they can buy from you. Upload photos of the window, interior, staff.

    A girl in a souvenir shop buys a gift

    Yandex.Maps should bring customers to you, not to your competitors!

    🔹 Fill out your profile 100% – add your exact location, contacts, work schedule

    🔹 Use keywords: bouquet, flower delivery, wedding floristry, souvenir shop – this way you will be found faster

    🔹 Update your card and photo – activity increases your rating in search results

    🔹 Work with reviews – the higher the rating, the more orders

    📌 Follow these steps and your store will rise higher in Yandex.Maps!

    But if you want to speed up the result, we will conduct a free audit of your card and show you what to fix to increase visibility and attract more customers.
    📢 Get a step-by-step plan for improving your profile! 🚀

    Sign up

    🔎 If your business is not on Yandex.Maps, it means that customers are going to competitors. In the modern world, it is important not only to offer quality goods and services, but also to be visible to customers. Stores that regularly update cards, work with reviews and fill out a profile receive more orders and strengthen their reputation.

    Developing Yandex.Business is not a one-time task, but ongoing work that brings results. Start small: check your card, see how complete and convenient it is for customers. And if there is something to improve, act today 🚀.

    ❓ Frequently asked questions

    1️⃣ Why should a flower shop promote itself on Yandex.Maps?

    Customers search for flowers at the last minute, and if your shop is at the top, they will buy from you. In addition, this is the main way to attract tourists and expats who search for gifts through Yandex.Maps.

    2️⃣ How can I add promotions and discounts to my card?

    In the "Publications" section, you can post special offers that users will see.

    3️⃣ How important are reviews?

    Reviews are a key factor in choosing. Shops with a high rating receive 2-3 times more orders.

    4️⃣ Is it possible to promote without advertising?

    Yes! Optimizing your card, working with reviews and photos will help you rise in the search results without paid ads.

    5️⃣ How can I order an audit of my card?

    Leave a request, and our specialists will check your profile, point out errors and give recommendations for improvement.

    6️⃣ How often should you update your card?

    It is advisable to add new photos, promotions, and information about new services once a month.

    Alexander Nekrashevich
    By:

    Alexander Nekrashevich

    Post: Head of marketing department, video marketer

    My name is Alexander Nekrashevich, and I am a professional in internet marketing with over 20 years of experience. I assist companies in transitioning their bu…

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