📢 Yandex.Maps updates: adding events to Yandex.Business

🔥 New Yandex.Business features: add events and attract customers!

Yandex has updated the functionality of the personal account for the third or fourth time in recent times. Now companies can create events directly in the organization card, which opens up new opportunities for attracting customers.

If earlier it was possible to publish only regular news and announcements, now there is a separate tab "Events", where you can announce in advance:

✔ Concerts, exhibitions, performances, lectures

✔ Promotions, sales, special offers

✔ Film screenings, excursions, master classes

✔ Sports events and stand-up shows

All this is now displayed not only in the company card, but also in the "News" tab. This means that your business can become more visible in search and attract more customers! 🚀

📌 Why is this important for business?

People search for relevant information on the Internet, and if they don’t find your event schedule or promotion, they simply choose a competitor. New functionality in Yandex.Business helps increase audience engagement, which means:

✔ More card views = more customers

✔ Increased trust in the business

✔ The ability to stand out from competitors

Now, when a user searches for, for example, “Exhibitions in Tbilisi” or “Discounts in Batumi stores,” he can see your card with current events.

🔥 Your card doesn't bring in customers? We know how to fix it!

If your business is not at the top of Yandex.Maps, customers simply do not see you. Tourists and expats in Georgia look for shops, clubs, museums, restaurants and cinemas in Yandex.Maps - but if your card is not there or is poorly designed, all customers go to competitors.

📍 What will we do for you?

✔ We will conduct a free audit of your card and identify errors

✔ We will tell you how to increase your rating and collect more reviews

✔ We will set up the card so that Russian-speaking tourists find you first

✔ We will tell you how to add events, promotions and news to increase the flow of customers

✔ We will make your business stand out from the competition and take a leading position

🚀 More reviews - more trust
Did you know that 60% of users choose organizations from the TOP-3 of Yandex.Maps? We will teach you how to attract reviews without violations to increase customer trust.

🔍 Don't miss out on visitors - find out how to improve your card!
👉 Leave a request for a free audit and get a personalized promotion strategy! 🚀

🛠 How to add an event in Yandex.Business?

Setting up the new feature is very simple:

1. Find the Events tab

Go to your Yandex.Business personal account → “About the company” section → New “Events” tab.

2. Click "Create Event"

In the "Publications" section, you can now add an event with a start and end date and time.

3. Fill in the information

Add:
✔ The title is short and concise (up to 50 characters).
✔ Description – Clearly describe what will happen.
✔ Category – select the type of event (concert, lecture, movie, master class, etc.).
✔ Age restrictions – if applicable.
✔ Photo – preferably high quality to attract attention.

4. Please specify date and time

An event can be announced for a specific day or period. This is convenient for promotions and regular events.

5. Please wait for moderation

After publication, Yandex will check your event. If everything is formatted correctly, it will appear in the company card and in the "News" tab.

📢 Do you want everyone to see your events?
💡 Sign up for a consultation and attract clients from Yandex.Maps!