Optimizing a business card for Yandex Maps and Google - how to increase visibility and beat competitors

🔍 How to improve your business visibility on maps?

A question that every businessman asks, striving to get to the top of search engines and attract more clients. How to bypass competitors on Yandex and Google maps so that your potential clients find you? 🚀

Very often, business owners do not use the full potential that Yandex Maps and Google My Business offer. Many do not know that simple card settings and correct use of functionality can bring them to the top positions. Today I will share with you expert advice on how to make your business visible to local customers and tourists.

But before we begin, I want to offer a free audit of your card on Yandex Maps and Google. We will see what can be improved and what actions will help you take leading positions!

👉 Sign up for a free audit and learn how to improve your visibility on maps!

💡 And you can see examples of our analyses on the YouTube channel Local Marketing and SEO: promotion on maps"

How to optimize your business card and beat your competitors?

To get ahead of your competitors, you need to analyze their cards. This process will help you understand what is missing in your profile and what can be improved. These can be photos, reviews, or detailed promotions. Here are some ways to improve your profile and stand out from other businesses:

✅ Fill out the card 100%

Every field in your card is important for search engines. The more complete the information about your company, the higher the chances that search engines will bring you to the top. Indicate the exact address, phone number, working hours, and be sure to add photos that reflect your products and services.

✅ Update information regularly

A frequently updated card is a direct path to better positions in search. Publish news, add fresh photos, update information about events and promotions. If you do not update the card, your rating will fall.

✅ Work with reviews
Positive reviews increase trust in your business, and proper work with negative reviews can improve your reputation. It is important not only to collect reviews, but also to respond to them promptly. Yandex and Google value activity and engagement, which helps improve visibility.

✅ Add keywords

It is important that your business description contains keywords that users enter when searching. For example, if you have a pizzeria in Tbilisi, use phrases like “pizza in Tbilisi”, “pizza delivery”, “pizzeria nearby”. This will help your business appear in search queries.

What makes your card more visible on maps?

🗣️ To take the top positions on maps, your business must not only be visible, but also popular among users. This means that Google and Yandex take into account:

• Relevance: how much your information matches customer requests.
  
• Popularity: number of reviews, profile activity.
  
• Distance: how close your business is to the user.
  

When you work on each of these areas, your chances of getting into the TOP-3 on Yandex Maps or Google increase.

💼 Using my client, a small store owner, as an example, I can say that profile activity played a key role in its promotion. We updated the information, added product photos, promotions, and service descriptions. A week later, his store took high positions in local search results, and the customer flow increased by 30%.

Visual component: photos and videos 📸

Photos are not just a profile decoration, but a key element influencing customer attraction. 🏞️ According to Google statistics, profiles with photos receive 42% more requests for routes and 35% more clicks on the site.

Add high-quality photos of your store, products, employees, and interior. Showcase unique products and services to interest customers. Adding a video is another way to stand out, showing that you are not just a store, but a place where people feel comfortable.

💼 Working with a client, a pizzeria owner in Tbilisi, we optimized his card. We added relevant photos, descriptions of promotions, and updated information about the work schedule. A few days later, his card began to appear in high positions in search, and the number of clients increased by 25%. It is important to remember that visual content can play a key role in attracting clients.

Why is it important to start right now? ⏳

The sooner you start working with Google My Business and Yandex Maps, the sooner customers will start finding you. And don't forget that this tool is free, but just as powerful as advertising if you set up your profile correctly and work with it regularly.

🎯 Don't waste time! Every day without optimizing your profile on Yandex Maps and Google is lost customers. Start working with your card right now, add fresh data and track your positions.

👉 If you want your profile to take the first lines of search engines, order a free card audit on Yandex Maps and Google. We will help you identify errors and offer effective ways to improve visibility.

Now your business can easily get ahead of your competitors if you start using all the opportunities that Google My Business and Yandex Maps provide. Don't forget about the importance of working with reviews and optimizing your card to increase visibility!