How to collect more reviews on Google and Yandex? 7 effective methods that work!

🌟 Your competitors are already collecting hundreds of reviews – it’s time to catch up and overtake them!

Imagine two identical restaurants in the city center. One has 5 stars and 150 reviews, the other has only 10 reviews and an average rating of 3.8. Where will the customer go? The answer is obvious.

Reviews are more than just text on a map. They are a tool that attracts new customers, increases sales, and raises your business in search results.

According to statistics:

✔ 80% of users read reviews before making a purchase.

✔ 57% of customers will not choose a company with a rating below 4 stars.

✔ Companies that respond to reviews receive 30% more requests.

❗ Now think about it: how many clients do you lose every day because you don’t have enough reviews or you don’t actively work with them?

But how to motivate customers to leave reviews?Only a few know the secret!

In this article, we will look at 7 effective ways that will help your business collect dozens or even hundreds of reviews and get ahead of your competitors.

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💪 7 Proven Ways to Collect Reviews

1️⃣ Personal appeal to the client

The most effective method is to ask the client to leave a review right during the interaction, that is, in the moment. The person has just received the service or bought the product, his emotions are fresh, and the likelihood that he will leave a review is 10 times higher. Clients are much more willing to leave a review if they are asked about it personally.

📌 How to do it correctly?

✔ Be sincere: "Your opinion is very important to us. Share your impressions!"

✔ Don't demand, but gently guide: "Your feedback will help us become better!"

2️⃣ QR codes and links

Make the process of leaving a review as easy as possible:

✔ Place QR codes on tables, stands, receipts, business cards so that customers can leave feedback in 1 click:.

The client scans the code → immediately goes to the reviews page → writes a review in 30 seconds.

✔ Add a "Leave a review" button to your website (in the footer or pop-up window).

✔ Include links to reviews in email newsletters, WhatsApp, social networks.

📌 Where can I find a link to the review?

In your Google Business and Yandex Business personal account, there is a section called "Request reviews" - there you will find a direct link.

🚀 Feature: If the review is left in the location of the establishment and with a photo, it will be higher in the Google and Yandex search results!

3️⃣ Train your staff to ask for feedback correctly

Your employees are the face of your business. Teach them how to ask for reviews correctly! Provide scripts, conduct trainings, motivate them with bonuses for new reviews.

✅ Example of motivation: "The waiter gets $2 for each review. 50 reviews is $100, which motivates you to try harder!"

🚨 Mistake: Forcing employees to aggressively ask for feedback. This irritates customers and can lead to negativity.

4️⃣ Personalized email newsletters and SMS

💡 Send the client an email or SMS (message in a messenger) asking for their opinion. But before that, be sure to get the client's consent! The best practice is to send messages 1-2 days after the purchase.

✅ How to do it right:

✔ Start the letter with the client's name (e.g., "Hello, Natalia!").

✔ Thank them for visiting: "Thank you for choosing us!"

✔ Provide a direct link to the testimonials page.

✔ Ask not just for a review, but for advice: "How can we become even better?"

📌 Example: "Hello, Anna! Thank you for using our services. We would be grateful if you share your opinion - it will help us become better!" [link]

🚨 Error: Do not use automated template letters - clients ignore them.

5️⃣ Social networks and website

📢 How to use social networks to collect feedback?

✔ Place short links to Google and Yandex Maps in the profile header.

✔ Add a "Leave a review" widget with a direct link to the site footer.

✔ Add a link to Google/Yandex reviews to your profile on Instagram.

✔ Send a message in WhatsApp after placing an order asking for a review.

✔ Publish a post once a month asking for a review.

✔ Reply to comments and stimulate discussions.

✔ Hold contests: "Leave a review and get a discount!"

✔ Publish customer stories and their reviews.

✔ Share positive reviews in posts to motivate others.

6️⃣ Incentives and bonuses

💡 How does it work?

✔ Discount on your next visit (“Leave a review and get a 5% discount!”).

✔ Free bonus (“Your review is our gift! Get coffee/dessert”).

✔ Participation in a drawing (“Write a review and win dinner for two!”).

✔ Cashback or points (“Leave a review – get a bonus 50 points”).

💡 Important:

❌ DO NOT offer direct monetary compensation - this violates Google and Yandex rules.

❌ DO NOT ask for only positive reviews - honesty increases trust.

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7️⃣ Printed materials and receipts

Add a request to leave a review on:

• Receipts (e.g., “Did you like it? Leave a review using the QR code!”).
• Business cards, flyers, menus.
• A special book of reviews in the establishment, where customers can write by hand.
  

🚀 Feature: The best reviews can be photographed and published on social networks, for example, in the “Review of the Month” section.

Common Mistakes When Collecting Feedback

❌ Ignoring reviews – customers see that you don’t care. Reply to every review – both negative and positive.

❌ Financial incentives – Google and Yandex prohibit buying reviews.

❌ Template responses – write personalized!

🎯 Reviews are not just words, but a powerful promotion tool.

Working with them, you get:

✔ Customer trust - a business that responds to reviews seems more reliable.

✔ Increased search rankings - Google and Yandex rank companies with active reviews higher.

✔ Increased sales - people choose companies with a high rating and a lively reputation.

But collecting reviews is not enough – after reading them, the client will want to know more about your business. And where should they go? To your website!

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