How to promote a restaurant on Yandex.Maps: attracting guests and increasing orders

Why is it important for restaurants in Georgia to be on Yandex.Maps?

Every owner of a cafe or restaurant faces the main problem: how to attract new guests and increase the flow of visitors. In the modern world, it is not enough to just cook delicious dishes - you need to be visible on the Internet so that customers choose you.

When a person finds himself in a new city, be it a tourist, an expat or just a local who is looking for a new place for dinner, his first action is to open the maps and type in the query:

🔹 Where to eat nearby?

🔹 Restaurants in Batumi

🔹 Georgian cuisine Tbilisi

Guests from Russia and the CIS countries use Yandex.Maps

📌 Yandex.Maps is a familiar service for Russian-speaking tourists and migrants. When they come to Georgia, they search for restaurants through Yandex, not Google. And if your restaurant is not in the search results, the client will simply choose a competitor who has taken care of his online presence

🚀 Fact: Searching for “where to eat nearby” is one of the most popular among tourists and visitors, and 90% of users do this through maps.

Your restaurant should be visible to guests and tourists!We will set up your profile in Yandex Business, correct any shortcomings, strengthen your positions and make sure that new clients find you in the search results in the first month.

What does a restaurant get when it is promoted in Yandex.Business?

✔ Getting to the top for key queries - for example, "the best restaurant in Batumi" or "Georgian cuisine in Tbilisi".

✔ Attracting tourists and expats - guests from Russia are accustomed to Yandex Navigator and use it in Georgia.

✔ Increased bookings - users see photos, reviews, promotions and make a decision in favor of your establishment.

✔ Additional traffic from Yandex.Search - restaurant cards appear in search results.

Now imagine that your restaurant is not full or is not in the search at all. You are giving customers to competitors whose card is better developed.

Make your restaurant visible to customers!

We will promote your company in Yandex Maps of Georgia and attract more guests!

How to design a restaurant in Yandex.Maps so that it is chosen?

1. Fill out the card 100%

Add a full description of the establishment, specify the cuisine, average bill, opening hours, exact geolocation, the possibility of booking a table. Clearly indicate parking, if there is one - this is important for guests.

2. Photos are the main factor in choosing

Customers look at photos of the interior and dishes before choosing a restaurant. Upload high-quality images with a presentation of your dishes, cozy hall, staff and service.

3. Reviews – social proof of quality

The more reviews an establishment has, the higher it ranks in searches.

Work actively with reviews:

✔ Ask guests to leave feedback after their visit.

✔ Respond to reviews - this increases trust.

✔ Add a QR code for easy feedback.

📌 Important! Yandex promotes establishments with good reviews higher in search.

Use the new features of Yandex.Maps

🔹 Promotions and offers

Yandex allows you to publish special offers, which helps attract additional traffic.

What can be advertised:

✔ Business lunches and breakfasts.

✔ Seasonal discounts and special offers.

✔ Tasting menus.

✔ Bonus programs and cashback.

🔹Истории в Яндекс.Картах

A new tool that allows you to upload event announcements, restaurant news and special offers in story format.

📝 Important! Yandex takes into account the card activity. The more often photos, promotions and information are updated, the higher the search positions.

How to encourage guests to leave reviews?

Reviews are one of the key factors influencing promotion. The more positive comments, the higher your restaurant ranks in search.

📢 Tip: Encourage guests to leave a review immediately after their visit. For example, place a QR code on tables or at the cash register so that visitors can immediately share their impressions.

If you don’t know how to work with reviews and a restaurant card correctly, we are ready to help you set everything up correctly and effectively.
📌 Leave a request, and we will conduct a free audit of your card in Yandex.Maps, identify errors and offer a promotion strategy.