Secrets of promotion in Yandex.Maps: how a business can reach the TOP and attract customers

Why Georgian businesses should not ignore Yandex.Maps?

Imagine a tourist or expat looking for a restaurant, beauty salon or phone repair. How do they do it? In 90% of cases, they open Yandex.Maps, enter the query "where to eat nearby", "car service near me", "flower shop nearby" - and choose one of the first places. But what if your company is not there? The client will simply go to a competitor whose card is correctly designed.

📌 Facts:

✔ 70% of Russian-speaking tourists in Georgia use Yandex.Maps and Navigator

✔ 82% of users make purchase decisions based on the company's rating

✔ 60% of customers choose establishments from the TOP-3 search

👉 Absence on Yandex.Maps = lost customers and lost profits.

How does Yandex.Maps help different areas of business?

Yandex.Business is suitable for all types of business in Georgia. Let's look at how each niche can get clients through this tool.

🔹 Beauty and care – tourists are looking for beauty salons, barbershops, spas, nail studios nearby. If your competitors have a card with photos and reviews, but you don’t – the choice is obvious.

🔹 Cafes, restaurants, bars – tourists and locals are looking for a place to have dinner based on the rating, photos of dishes and the menu. A full card with reviews and average bill is your main tool for attracting guests.

🔹 Hotels and apartments – visitors immediately look at the location, distance to the center, amenities and rating, choosing a place with confirmed reviews.

🔹 Medicine – if you need a pharmacy, dentistry or clinic, the client will trust a company with a high rating and a full profile.

🔹 Auto services (car repair shops, tire shops, car washes) – breakdown on the road? Yandex.Navigator will suggest the nearest service. But if your company is not there, the client will go to a competitor.

🔹 Flowers, souvenirs, entertainment – ​​people are looking for places to shop and relax here and now, making decisions based on ratings, photos and descriptions.

📢 Have you added your company to Yandex Business yet? If not, you simply don't exist for customers.

Promotion in Yandex.Business: what is important to consider?

1. Fill out your profile 100%
   ✔ Please provide the name, address, telephone number, opening hours, and website.
   ✔ Add keywords to the description: "best restaurant with a terrace", "barbershop with men's haircuts".
   ✔ Publish photos of the establishment, products, services.
2. Work with reviews
   ✔ The more reviews, the higher the search positions.
   ✔ Reply to all comments, even negative ones.
   ✔ Place a QR code in your establishment so that customers can leave reviews on the spot.
3. Add promotions and updates
   ✔ Publish business lunches, discounts, special offers directly on the card.
   ✔ Update photos of new products, interiors, services.
4. Use advertising in Yandex.Business
   ✔ Set up geotargeting to attract customers from the desired area.
   ✔ Advertising brings your card to the top positions, even if you have few reviews.

📌 Does your Yandex.Maps card bring in customers – or lose them?

If your profile is filled with errors, Yandex may lower it in the search results, and competitors will take your place. Don't let this happen!

🚀 Sign up for a free card audit, and we will:

✔ Check if the profile is filled out correctly and fix critical errors.

✔ Show you how to increase visibility and attract more clients.

✔ Tell you how to work with reviews, ratings and promotions correctly.

✔ Give you recommendations on promotion so that you get to the TOP.

💡 Don't lose clients - check your card right now!

Yandex.Maps Updates: What's New?

Yandex regularly updates the service, adding new opportunities for business:

✔ Stories in Yandex.Maps – like Instagram, but for business! You can show promotions, special offers and new products.

✔ The "How to get there" function helps customers find your entrance, which is especially important for businesses in residential areas or shopping centers.

✔ Showcase of goods and services - allows you to highlight popular items directly on the card.

Yandex.Maps – the key to your success in Georgia

Russian-speaking tourists, expats and locals search for restaurants, salons, shops and service centers through Yandex.Maps every day. If your business is not there or the profile is filled out incorrectly, potential customers will simply choose competitors.

📌 Regularly update the card, monitor reviews, add photos and current promotions – this will help you rise in the search results and attract more guests.

Use Yandex.Maps as a powerful promotion tool, and customers will find you first!