How to promote on Yandex.Maps and Google Maps for free | 2 simple steps

Many business owners wonder how to improve their visibility on Yandex.Maps and Google Maps without spending extra money on paid advertising. Well, I have great news: it’s absolutely possible! I’m going to share with you two basic steps that will help you improve your search rankings for free and attract more customers. 🔥

If your business isn’t yet optimized for local search, you’re missing out on a significant portion of your customers. I’ve worked with a variety of clients, and they all say the same thing: “We haven’t optimized for maps for so long and now we regret not starting earlier.” 🕒

In this article, we’ll talk about how to properly set up your card, use keywords, and work with reviews to achieve better search rankings. Ready? Let’s get started!

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Step 1: Using keywords 🔑

When people search for services or products nearby, they usually use simple queries such as:

• "pizzeria nearby"
• "dentistry nearby"
• "electronics store in Tbilisi"

Do you want your business to appear in response to these queries? Then keywords are your first tool. 🔧

👀 Case study:
One of my clients had a cell phone store. After we added the right keywords to the description, category, and services of his business, the business began to appear on Yandex.Maps and Google Maps in response to queries like "cell phones nearby." This led to an increase in store traffic, and within a couple of days, customers began calling and coming.

🔑 How does it work?

Google and Yandex use the information from your profile to show your business to potential customers. If your description contains relevant keywords, your profile will be higher in search results. This helps users find you exactly when they want to buy your products or services.

Step 2: Working with reviews 📝

Great reviews about your business are not just social proof, but a credo of trust that influences the customer's decision. 📊

👍 Why are reviews important?

Research shows that 82% of people trust businesses with high ratings and positive reviews. 60% of users choose a company that is in the TOP-3 of the search. And it's not just about the rating, but also about how you work with reviews.

🗣️ How does it work in practice?

I helped a client, the owner of a small cafe, who almost never got customers through cards. After he started actively responding to reviews, not only positive ones, but also negative ones, the visibility of his business improved significantly, and the number of visits increased by 30% within a month.

⚠️ The mistake most business owners make is ignoring reviews. When you receive a negative review, it is important not just to ignore it, but to respond to it competently. This will not only improve your reputation, but also increase the trust of new customers.

🛠️ How to work with reviews?

✅ Be sure to respond to all reviews.

✅ Respond politely and respectfully to negative ones.

✅ Ask satisfied customers to leave a review, but do not pressure them.

✅ Remember that even negativity can be turned into positive if you respond correctly.

📍 How to increase reach? Why is it important?

Many companies believe that they simply need to be visible on maps. This is important, but what is even more important is the regularity of updates and activity on your page.

• 📸 Photos and posts: add photos of your business, products, employees. This will help you stand out from competitors and get more clicks. Visual content increases traffic by 35-40%.
• 🎯 Immediate intent queries: If a person searches for “pizza near me,” they most likely want to buy it right now. It’s important to use local keywords that will help you rank for these queries.
• 🚀 Publications: place promotions, events, and news on your card. This not only increases traffic, but also helps build trust. For example, “10% discount on all dishes on weekends” or “new menu”.
  
  

Benefits of free promotion on Yandex.Maps and Google Maps:

1. Visibility: If you set up your profile correctly, your business will be shown in the TOP-3, which increases the likelihood of clicks.
   
2. Reviews: Good rating and reviews directly influence the customer's decision.
   
3. Locality: Customers will find you easier to find if your card is tailored to their location.
   

📈 Expert advice: if you don’t have active profiles on Google and Yandex maps yet, start working with them as soon as possible to avoid missing out on clients!

📢 Want to learn how to set up your profile correctly, improve visibility and attract more customers on Yandex.Maps and Google? We will help you!

👉 Sign up for a consultation and get recommendations on optimizing your card!