Как зарегистрировать аккаунт Google Мой Бизнес: пошаговая инструкция

Why Google My Business is a must for every business?

In today's world, being on Google means being there for customers.

Imagine a person looking for a hair salon, restaurant, or auto repair shop. They won't browse websites - they'll type in "salon nearby" and choose one of the TOP-3 options. If your company isn't there, the customer will choose a competitor.

📌 Facts:

🔹 90% of users search for local services through Google.

🔹 76% of people visit the place they find within 24 hours.

🔹 64% of users trust companies with full profiles.

✅ Google My Business is your chance to get to the TOP and attract customers without spending money on advertising.

But to get started, you need to register and set up your profile correctly. Let's figure out how to create it.

Step 1: Preparing for Registration

Before creating a profile, make sure you have all the necessary information:

✔ Company name – indicate it as it sounds to clients.

✔ Physical address – if you work without an office, set up a service area.

✔ Contacts – phone, email, website (if any).

✔ Working hours – exact working hours, including weekends and holidays.

✔ High-quality photos – logo, facade, products, services, employees.

✔ Business description – briefly and clearly explain what you do.

💡 Important! To register, you only need a Gmail address. Addresses on other services (for example, mail.ru) will not work.

Step 2: Register with Google My Business

🔹 Go to Google My Business

🔹 Click "Manage Business"

🔹 Enter the company name and select a category (e.g. "Restaurant", "Beauty Salon")

🔹 Specify the address (or set up a service area if you do not have an office)

🔹 Add contact information: phone, website (if any)

🔹 Fill in your opening hours so that customers know when to visit you

📌 Tip: Choose the most specific business category so that Google promotes you for the right queries. Local search mechanisms in Google Maps directly affect customer acquisition and sales growth.

Step 3: Account Verification

Google needs to make sure that you actually own a business. To do this, it offers several verification methods:

✔ Postcard – Google will send a code to your physical address (delivery time: 5-14 days).

✔ Phone verification – SMS with a code (not available to everyone).

✔ Email – Google sometimes allows you to verify a business by email.

✔ Video verification – for complex cases (for example, if the address has been used multiple times).

📌 What is important?

🔹 Make sure the address is correct, otherwise the postcard will not arrive.

🔹 If confirmation has not arrived within 14 days, request it again.

🔹 If Google requires video verification, shoot a video showing your office, sign, and entrance.

📍 After verification, your business will become visible in search.

Step 4: Setting up your account after confirmation

✅ Add a description – briefly describe what you do and what services you provide.

✅ Upload a photo – high-quality images attract more customers.

✅ Publish news and promotions – Google allows you to post directly in your profile.

✅ Collect reviews – the more reviews and the higher the rating, the better you rank in search.

📌 Newbie mistake:
Many people simply register an account and forget about it. It doesn't work that way!

Google only promotes active profiles with regular updates and reviews.

🚀 Do you want to get ahead of your competitors and take a leading position?

We will help you create a Google Business card from scratch or maintain a profile on an ongoing basis, regularly updating information, adding promotions and working with reviews.

Choose a convenient option:

🔹 One-time card packaging – correct profile filling with optimization for local search.

🔹 Card maintenance – regular updates, working with reviews, publishing promotions and news.

👉 Sign up for a consultation and we will select a strategy that will bring you clients from Google!

Step 5: Common Registration Mistakes

🔴 Incorrect company name – it is important to indicate the real name, and not advertising phrases, such as "Best salon" or "Best dentistry".

🔴 Errors in the address – if you provide incorrect data, verification may not pass.

🔴 No photo – cards without images look distrustful.

🔴 Outdated contacts – if the phone or website is unavailable, clients will simply leave.

🔴 No reviews – without them, your rating will be low.

✅ Avoid these mistakes, and your account will start bringing clients in the first month!

Google My Business is your key to local search customers.

If your profile is complete, verified and regularly updated, it increases trust, increases traffic and helps you take leading positions.