Setting up advertising in Yandex Business: avoiding mistakes and saving your budget

🚀 Launching advertising in Yandex Business: is it worth risking your budget?

Have you set up an advertising subscription, but there are few applications? Or are you spending your budget, but clients still don’t come? These are classic mistakes that 80% of entrepreneurs make.

✅ Are you sure you have chosen the right products to promote?

✅ Why do competitors’ ads work, but yours don’t?

✅ How to avoid losing your budget and set everything up correctly the first time?

We'll look at how to properly launch advertising in Yandex Business, which settings are critically important, and why you should trust the experts.

Without proper setup, Yandex advertising will not only fail to bring in clients, but will also simply "eat up" your budget. Many business owners try to advertise on their own, but they encounter typical problems:

🔹 Limited visibility – ads are shown to the wrong customers.

🔹 Incorrect targeting settings – ads go to waste.

🔹 Incorrect selection of products and services for promotion – there are impressions, but no sales.

💡 But there is good news: if you do everything right, Yandex Business will bring you hot customers ready to buy right now.

📌 Do you want your advertising to bring results and not just burn money?
👉 Contact the professionals!

We will help you promote your business on Yandex Maps in Georgia

🔹 How does Yandex advertising work?

An advertising subscription automatically promotes a company card, products and services. It is displayed in search results, maps and in the Carousel on the main page of the service.

📌 Your profile becomes a priority – it is shown above competitors.

📌 Advertising leads customers either to your website or directly to Yandex Maps.

📌 If you have a product catalog, the system automatically adds them to advertisements.

📌 Geotargeting affects impressions – it is important to set up the region correctly.

However, automatic settings do not always work effectively. For example, the system may show the same products several times, and the budget will be wasted.

🛠️ What parameters are important to configure?

💡 Selecting advertised products and services. If you have a website, Yandex automatically pulls up all products. But it can duplicate the same items if they are listed in different categories. For example, boots can be in the "Shoes", "Winter Collection" and "Sale" sections at the same time, and all three items will be included in the ad.

💡 Setting up data sources. By default, the system uses your website, but you can manually select which products to promote. This can be done:

✔ Automatically — pull data from the website.

✔ Manually — select specific items.

✔ Via UML feed — upload a template with products and categories.

To avoid chaos, manually select what exactly you want to advertise.

💡 Geotargeting. By default, the system takes the city specified in the company card, but you can set up advertising for other regions. However, only the business owner can edit the geography - managers and observers do not have this function.

💡 Optimization of the advertising showcase. In the "Carousel" section, you can configure up to 20 products that will be displayed in the company card. This allows you to highlight popular items and increase clickability.

💡 Action button. If your company card contains contacts, Yandex will automatically create a "Call" or "Write to WhatsApp" button. But if the number is in the wrong format, the button simply won't work.

💡 Goals. If your goals are poorly set up, you won't be able to track which ads are actually bringing in leads.

🔥 Ready to launch your ads? Let's figure out the budget!

❌ What mistakes lead to loss of money?

🔻 You don't analyze the effectiveness of your ads. If you don't have any requests after launching a subscription, it's important to check which queries the ad is shown for and how much it costs to click.

🔻 Incorrect selection of products for promotion. Items that are not relevant or do not interest customers are advertised.

🔻 Key goals are set up incorrectly. If Yandex.Metrica is not connected, the system does not analyze customer behavior.

💡 How to make advertising effective?

✔ Set up the advertised website – check where the ad leads: to the website, social networks or Yandex Maps.

✔ Add advertised products manually – remove duplicates, leave only popular items.

✔ Optimize the showcase – select 20 best-selling products or services.

✔ Add contact buttons – WhatsApp, Telegram or call, make sure that all contacts are correct..

✔ Set up the geography of impressions – specify all the regions where you actually work.

✔ Check the goals in Yandex Metrica – make sure that the ad tracks applications, not just clicks.

Every day your competitors attract customers through Yandex Maps, and you?

⚡ You can try to do it yourself - with the risk of wasting your budget.

🔥 Or entrust the setup to specialists right now and receive applications in the coming days.