Where to Start a Business in 2025? Four Top Locations with High Customer Flow

How to choose a location that will ensure a flow of customers?

A business center, a residential complex, a public transport stop or a shopping center — each of these locations has its own advantages and pitfalls.A mistake in choosing a location can cost you your entire business:according to statistics,80% of failures are related to the wrong location.

✅ What happens if the location is chosen incorrectly?

You rent a space, spend money on repairs, hire employees, purchase goods... but there are few customers. Competitors take over the flow, rent becomes unaffordable, and the business closes before it can break even.

✅ How to avoid mistakes?

We will analyze four key locations that can bring your business a stable profit, and teach you how to properly analyze traffic. You will learn how to use Google and Yandex.Maps so that customers find you first.

📌 Want to get a deeper understanding of the intricacies of local promotion and location selection?

We have prepared a practical course where we explain step by step how to choose a location with high traffic, analyze competitors and attract customers through maps and local services.

🎯 Master effective local promotion strategies and make your point visible!

Four Main Locations for a Successful Offline Business: What Works in 2025?

📍 Location #1: Business center - guaranteed flow of customers

Who is it for:

✔ Coffee shop, bakery, beauty salon, food delivery, pharmacy.

Pros:

🔹 High concentration of office workers who need coffee, lunch, and self-care.

🔹 Predictable client base – stable flow on weekdays.

Cons:

🔸 Dependence on office hours – customer flow decreases on weekends.

🔸 High competition with corporate canteens, vending machines.

💡 How to increase customer flow?

Add your business to Google and Yandex.Maps — office workers often look for establishments near work. Indicate fast delivery, lunchtime discounts.

🏡 Location #2: Residential complex – ideal place for convenient services

Who it is suitable for:

✔ Grocery store, coffee shop, bakery, beauty salon, pharmacy, children's courses.

Pros:

🔹 Regular customers from among local residents.

🔹 Minimal competition if the residential complex is new.

Cons:

🔸 Slow start - until the residential complex is populated, the flow of customers is low.

🔸 High dependence on competitors in neighboring complexes.

💡 How to increase customer flow?

Use local SEO and Google Maps, add a card to Yandex.Business, include interior photos, reviews and promotions.

🚏 Location #3: Public Transport Stop - Quick Decisions on the Run

Who it's for:

✔ Coffee to go, mini-bakery, shawarma, tobacco shops, newspaper kiosks.

Pros:

🔹 High traffic - thousands of people pass by every day.

🔹 Good conversion - customers often make spontaneous purchases.

Cons:

🔸 Short contact time - the product must sell quickly.

🔸 Customers don't stay - few regular guests.

💡 How to increase customer flow?

Add your business to Yandex and Google maps, indicate working hours, hot offers and new products.

🏬 Location #4: Shopping center – high rent, but also high traffic

Who it's for:

✔ Souvenir shops, coffee, sweets, accessories.

✔ Clothing stores, electronics, beauty salons.

Pros:

🔹 Ready customer flow - visitors are already in the mood for shopping.

🔹 Children's goods, toys, mini-cafes work great.

Cons:

🔸 High rent – ​​you need to accurately calculate profitability.

🔸 Strict requirements from the shopping center – working hours, design, advertising restrictions.

📌Few customers despite a good location?

You have chosen a promising location, but there are still not enough visitors? The reason may be not only the traffic, but also the lack of visibility of your business on maps.

❌ Is your Google or Yandex.Maps card ineffective?

❌ Are your competitors at the TOP, and you are at the bottom?

❌ ​​Are your customers not finding your business when searching for the services they need?

🔍 We will conduct a free audit of your card - we will identify errors, tell you how to improve your positions and make your point visible to customers!

💡 Don't lose visitors - sign up for an audit and attract more clients through local services!

See examples of our analyses and video audits on our YouTube channel"Local Marketing and SEO: promotion on maps".

📊 How to choose the perfect location and not go wrong?

Before signing a lease, study the actual traffic of the place. How to do it?

✔ Take a count – stand next to the place at different times of the day and record the flow of people.

✔ Analyze competitors – study sales checklists in neighboring cafes, the number of orders.

✔ Use maps and statistics – Google and Yandex.Maps will show popular locations.

💡 Have you already chosen a location?

Great! Now it’s important that customers can find you. Set up a card in Yandex.Maps and Google Maps, add photos, reviews and a schedule – this will increase the visibility of your business and attract new visitors.

Not sure if you did everything right? We will help you design and promote your card so that it works for you! 🚀

Choosing the right location is the foundation of success for any offline business. Even the strongest concept and quality product will not be able to generate profit if the location is chosen incorrectly. Analyze traffic, study the behavior of potential customers and take into account the specifics of each type of location.

Remember that after opening, it is important not just to wait until people find out about you, but to actively work on the visibility of the company - monitor reviews, update information and use mapping services.