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    Methodology of ratings of "TOP places for animals"

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    The “Top Places for Pets” category brings together rankings of services that help take care of pets’ health and grooming. The methodology is based on the general principles of the Madloba system and adapted to the specifics of this sphere: a high level of trust, the importance of up-to-date contact details, and differences in service formats (veterinary care, goods, grooming).

    What objects are included in the “Top Places for Pets” category

    The category includes organizations and services for caring for pets, presented in open sources and meeting the requirements for data accuracy.
    Considered:

    • veterinary clinics and offices;
    • pet stores and veterinary pharmacies;
    • beauty salons, grooming, and care services for pets.

    To participate in the rankings, the organization card must contain up-to-date contact details, address, opening hours, and a description of services. Objects without stable public data may not be included until sufficient information becomes available.

    What rankings are included in the “Top Places for Pets” category

    🐾 Veterinary clinics
    💊 Pet stores and veterinary pharmacies
    🐩 Grooming and pet salons

    Main data sources

    Public sources and external signals

    When forming rankings for the “Top Places for Pets” category, only open and publicly available data is used. The main source of reviews and basic information about organizations is public listings (including Google Maps). Additionally, data from relevant directories and open sources is taken into account, as well as information posted on the official pages of the organizations.
    Reviews are analyzed in RU / EN / KA to account for different user audiences.

    What signals are considered in the category

    Reviews and rating dynamics
    The total volume of reviews, the regularity of new ratings, and the stability of reputation over time are taken into account.
    Reputation stability
    More stable and time-confirmed indicators are considered differently than sharp fluctuations.
    Audience interest
    Search queries, card views, and user engagement within the catalog are analyzed.
    Information accuracy and freshness
    Contacts, opening hours, the list of services, and the correctness of the organization description are checked.

    Specifics of the “Top Places for Pets” category

    Pet care segment characteristics

    Pet services are a high-trust sphere: users pay especially close attention to service quality and the accuracy and freshness of information. In addition, different service formats (veterinary care, grooming, goods) imply different selection scenarios.

    Higher sensitivity to quality
    For pet owners, trust in the service and reputation stability over time are important.
    Different selection scenarios
    Veterinary care is more often associated with urgency, grooming — with regularity, pet stores — with convenience and availability.
    Up-to-date contacts and hours
    For this category, accurate contacts, address, opening hours, and the list of services are especially important.
    Long-term reputation
    The impact of reputation over time is higher: trust is built gradually and confirmed by stable reviews.

    Working with conflicting data

    How rating discrepancies are handled

    In this category, ratings across different platforms may vary: users leave reviews at different times and for different reasons (an urgent visit, a planned service, purchasing goods). Therefore, when forming rankings, a combination of independent signals is used.

    Combination of sources
    In case of discrepancies, a set of data is considered rather than a single metric.
    Verification of unstable signals
    Signals with pronounced contradictions or sharp deviations may be considered with additional verification.
    Data integrity principle
    Signals created to artificially influence the final score are not taken into account.

    New organizations in the ranking

    How new services are included

    Public sources
    Inclusion is possible based on open information and public listings of organizations.
    Editorial review
    Contacts, address, opening hours, and the correctness of the service description are checked.
    Position recalculation
    As new reviews and user activity appear, the position may be revised.

    Rankings update

    How often the “Top Places for Pets” category is updated

    Scheduled review
    A comprehensive data review is conducted quarterly.
    Dynamic changes
    Changes may occur more often as new reviews and signals appear.
    Update date
    The rating pages indicate the date of the last recalculation.
    Used the service?
    Share your experience or report an inaccuracy — it helps improve the quality of the rankings.
    Leave a review / message
    Do you represent the organization?
    Let us know about changes: contacts, opening hours, services, or description.
    Update information
    ← Back to the general methodology View all “Top Places for Pets” rankings
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    Madloba Info Support Team

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