Methodology for the "Top Places for Relaxation and Care" ratings

The “Top Places for Relaxation and Care” category brings together rankings of beauty and recovery services — from salons and nail studios to SPAs, massage studios, and barbershops. The methodology is based on the general principles of the Madloba system and adapted to the specifics of this segment: high subjectivity of impressions, regular repeat visits, and the importance of up-to-date contacts and transparent service descriptions.

What objects are included in the “Top Places for Relaxation and Care” category
The category includes organizations and studios providing beauty, care, and recovery services, presented in open sources and meeting the requirements for information accuracy.
Considered:

• beauty salons and care studios;
• nail studios and manicure rooms;
• spa centers, baths, and saunas;
• massage salons and recovery studios;
• barbershops;
• tattoo studios and permanent makeup studios.

To participate in the rankings, the card must contain up-to-date contacts, address/geolocation, opening hours, and a description of services. Having photos and an accurate description of the format helps present the place more precisely in the catalog. Objects without stable public data may not be included until sufficient information becomes available.

What rankings are included in the category

Main data sources

Public sources and external signals

Only open and publicly available data is used when forming the rankings. The main source of reviews and basic information about places is public listings (including Google Maps). Additionally, data from relevant directories and open sources is taken into account, as well as information posted on the official pages of salons and studios.
Reviews are analyzed in RU / EN / KA to account for different user audiences.

What signals are considered in the category

Key indicators

Category specifics

Relaxation and care segment characteristics

The beauty and recovery sector is characterized by a high subjectivity of impressions and regular repeat visits. Users choose places not only based on “ratings,” but also on atmosphere, service style, and how well it matches expectations. Therefore, the analysis takes into account the specifics of audience behavior.

Working with conflicting data

How rating discrepancies are handled

In this category, ratings across different platforms may vary due to the subjectivity of the experience, different expectations, and visit scenarios. Therefore, when forming rankings, a combination of independent signals is taken into account.

New places in the ranking

How new studios and salons are included

New places may be included in the ranking based on public sources and editorial review, even if there are still few user reviews in the catalog.

Rankings update

How often the category is updated