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    Where to Stay Ratings Methodology

    The “Where to Stay” category brings together rankings of accommodation options in various formats — from hotels to guesthouses and hostels. The methodology is based on the general principles of the Madloba system and adapted to account for the specifics of the accommodation market, seasonality, and differences in guests’ expectations.

    Which properties are included in the category

    The category includes accommodation properties presented in open sources and meeting the requirements for accuracy and completeness of information.

    Taken into account are:

    • hotels of various categories and formats;
    • guesthouses;
    • hostels;
    • aparthotels and mini-hotels (if there is consistent public data available).

    To participate in the rankings, the property listing must contain up-to-date contacts, an address, information about the accommodation format, and confirmed working hours. Properties without stable public data or temporary projects may not be included until sufficient information becomes available.

    Which rankings are included in the “Where to Stay” category

    Within the category, separate rankings are formed by accommodation format.

    Main data sources

    Public sources and external signals

    Only open data is used when forming the rankings.

    Primary sources:

    • Google Maps
    • Booking
    • TripAdvisor
    • other specialized accommodation aggregators

    Reviews are analyzed in RU / EN / KA, which makes it possible to account for both local and international audiences.

    Key indicators for accommodation properties

    Number and dynamics of reviews
    The total volume of ratings and the regularity of new reviews are taken into account.
    Rating stability
    The stability of indicators over time is assessed.
    Audience interest
    Card views and search queries are analyzed.
    Information relevance
    The accuracy of the address, contacts, and description of accommodation conditions is checked.

    Specifics of the accommodation category

    The accommodation market has pronounced seasonality, especially in tourist cities. Ratings may depend on the travel period, occupancy level, and guests’ expectations.

    Additionally taken into account are:

    • differences between short-term and long-term stays;
    • the impact of service and the property’s condition on long-term reputation;
    • the stability of ratings across several seasons.

    Working with conflicting data

    If ratings differ across platforms, a combination of sources is taken into account.

    Aggregate data
    The assessment is formed based on several independent sources.
    Verification of unstable signals
    Sharp deviations may be considered with additional verification.
    Data integrity principle
    Signals created for the purpose of artificial influence are not taken into account.

    New accommodation properties

    New hotels, guesthouses, and hostels may be included in the ranking based on public data and editorial review.

    The property’s position is revised as reviews and user activity accumulate.

    Updates to the “Where to Stay” rankings

    A scheduled review is carried out at least once per quarter.

    Changes may occur more frequently when new ratings appear.

    The date of the last update is indicated on the page of each ranking.

    The methodology of the “Where to Stay” category is part of Madloba’s overall rating formation system.

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