How to increase the rating on airbnb, how to increase income from renting an apartment, house, housing, develop a host
The airbnb platform is the best service for booking accommodation. Every host owner wants to become a super host. In our article, we collected typical mistakes of homeowners, gave recommendations for raising the rating on airbnb. Do you want to increase your income? Stick to these rules!
Find out how to increase your rating on airbnb⬇️
- 1. What does your host sell?
- 2. Photos and reviews, this is what your house sells
- 3. Useful details for the customer
- 4. Identify the target audience
- 5. Sleeping places
- 6. Necessary things for the host
- 7. Pros and cons of instant booking
- 8. Delicious description
- 9. The name of your home
- 10. High-quality photos
- 11. Formation of the cost of housing
- 12. Instant support
I have been helping real estate owners, owners of hosts around the world to develop their businesses on the airbnb platform for a long time.
I am a nightmare for many hosts, because I coordinate the work of those people who develop their hosts in airbnb and one of the development strategies is lowering competitors.
In this article you will find working tips in order for you to have sales and your income to increase.
I guarantee that if you go through all these steps, you will increase your sales revenue.
Airbnb is a system and a lot of small steps that lead to your housing being rented at good prices, good tenants came there.
1. What does your host sell?
You need to decide for yourself what your host sells and answer the questions:
- Apartment, house, room? What will you take?
- Will you live there?
- Will it be a problem for you if someone takes it all off for two or more weeks?
If your guests come to you, your relatives will decide to move in. Are you ready for this?
2. Photos and reviews, this is what your house sells.
What does negative reviews and a bad rating on airbnb mean?
For airbnb, a four is, like a two, you will immediately get to the bottom of the issue and fall in the rating as a host.
It is necessary to receive only positive feedback, which means that it is necessary to provide for almost everything, from meeting a guest and ending with the fact that you do not have a rug in your bathroom, but just a clean towel of a different color.
These are the details that make airbnb a good service for travelers, where they can make decisions based on photos and reviews.
Good photos and reviews are 90% of the victory. Description is a 10% success rate.
The guest looks at your photos, the guest looks at the reviews, then he begins to read the description, after that he has a picture of this, we make the most important conclusion that you should learn for yourself: "They sell your host, they sell your apartments, your house — only reviews and photos."
3. Useful details for the customer.
More useful details for the client — this means that you should have almost everything you need for the comfort and safety of customers!
Even carbon monoxide sensors. The carbon monoxide sensor can be ordered on airbnb, or you can buy it.
Agree, as a guest, if you eat somewhere, you choose exactly the places where everything is.
An important point if you specified something, and then you did not have it, for some reason, then be prepared for the fact that your reputation as an owner will fall and you will be very far from a premium owner.
Therefore, more useful details for the client:
- You should have a microwave, a kettle.
- If you position yourself as a place where families with children can stay, then there must be a playpen, a potty, a high chair for feeding.There should be a clothes dryer, and other useful details. Because it's very difficult to take all this with you on the plane, on flights. The guest will thank you for this!
4. Identify the target audience.
It is very important to determine the right target audience.
When you know exactly who your client is, then you will accurately segment on him, then you will hit and target exactly right on target. You will respond to the client's request, respond to his wishes.
For example, if you have a two — or three-room apartment, then you can rent it for families with children, and if you have a one-room apartment, then you can rent it to one person or a couple without children.
When you understand who your client is, you begin to understand how to position yourself.
5. Sleeping places.
The most common mistake is when you write that you can accept everyone: couples with children, solo travelers, business travelers and even large groups. Because you think that you have a lot of beds. Count and answer honestly for yourself, how many beds do you have?
Be very attentive to this issue and write honestly, otherwise you may get a lot of negative feedback.
Normal beds, in addition to the beds themselves, include blankets, pillows and bedding.
For example, how do I choose a host for myself: I choose a host by bed, I need a large bed, a comfortable mattress, two good pillows and a clean shower. I have listed many points that you probably don't even mention or pay attention to, and these are all useful details that will influence the reviews.
6. Necessary things for the host.
In order to have a lot of satisfied customers, you should buy everything necessary for their comfort: from toilet paper to a disposable toothbrush. I strongly recommend that you complete your host with everything you need.
This all makes your status, your level higher and at an equal price, you will always have more customers, more orders.
7. Pros and cons of instant booking.
There is a reservation on request and instant. Everyone, of course, puts instant booking, but there is one big nuance. You have to decide if you are ready to work in this mode? Are you ready to get up when the guests come to you at 6 or 5 in the morning. Are you ready to get up on the first call at any time?
You need to initially think through everything to the smallest detail, weigh all the pros and cons of instant booking. You should have someone on hand who can replace you and solve the problems of the tenants when for some reason you can't do it yourself.
For example, at 2 o'clock in the morning, a smoke detector, a carbon monoxide sensor, just worked. Who will come there to find out the reason? Do you have such a person? Because, this also applies to instant bookings.
8. Delicious description.
Delicious description honestly I will tell you from my experience it is 10% success and then the first two lines. People are lazy, they don't read your memoirs, they read fluently, then open reviews.
There must be some advantage in your description. Tell us what shops are nearby, how far is the beach, is there a paid, guarded Parking near you. Maybe there is a supermarket nearby, some good inexpensive restaurant. All this should be indicated, because these are basic values.
The basic values are food, entertainment and economy.
Your description should be useful to the client.
9. The name of your home.
Don't write banal stuff. It doesn't work.
Write a specific, interesting and easy-to-remember, short title.
You should give the concentrate of your "buns" in the name. No need to write there 46.6 square meters. Give something succinct, understandable, but do not over-praise.
For example, when you write "Apartments for a Little Princess", but in fact there is "Khrushchev for a seamstress-motorist", you can immediately run into negative reviews.
10. High-quality photos.
Your host should have a lot of high-quality photos. Spare no expense, hire a professional photographer who will make you high-quality photos, believe me it will pay off.
You must have selling photos. Photos that should be useful and interesting for your guest:
- The very first photo that interests any traveler is a sleeping place!
- The second photo is the kitchen. This is basic: sleep and eat.
- The third is a shower, a bathroom, a bathroom.
- Then you can show the living room, the view from the window. Do not say that you have a gorgeous view from the window if this is not true.
- Your photos are a very, very important moment, they sell.
I'll tell you one simple thing: if you have cool photos, you can play with the price. People love with their eyes, our eyes are part of the brain, and it is the eyes that make decisions.
But photos will only work if they correspond to reality.
Photoshop is evil.
Many are looking for people who can embellish an apartment in photos using Photoshop.
You do not need to do this, because when guests come to you, they will compare photos and your apartment, and if it turns out that they do not match, then you will run into negative reviews.
11. Formation of the cost of housing.
Many start by reducing the cost by 15-20%. This is the right strategy, but not for everyone. If you have a cool apartment, if you have a designer renovation, if you have different advantages, if you have something to show, then you can put the price higher than on the market.
We made a separate video about this on our channel "Georgia - 100 questions", there you will find out:
- How to form a cost using the example for a house, for an apartment, for a room.
- What can increase the cost, what can decrease the cost.
12. Instant support.
Many of you do not understand how they differ from really top owners who rent out their real estate and become super owners.
The super host has a lot of distinctive abilities, but one of them is instant support. This is the ability to answer your potential guest's questions at any time of the day.
You and I will learn how to become this super host and earn more in your apartment in 2 months.
You can find more useful and complete information on our channel "Georgia - 100 questions", watch video tutorials and ask your questions in the comments.
15 comments
Log in to leave a comment
Автор очень хорошо постарался, описал все подробные шаги действий! Спасибо ему за это! В дальнейшем по надобности буду предлагать и пользоваться данной платформой airbnb!
Автор очень хорошо постарался, описал все подробные шаги действий! Спасибо ему за это! В дальнейшем по надобности буду предлагать и пользоваться данной платформой airbnb!
Спасибо за статью. Прекрасный пример всем, кто оказывает услуги. Очень важно думать о клиентах, их потребностях, быть честными и выполнять свои обещания.
Хорошо, что для людей есть такие полезные советы и они могут развивать свой бизнес!