Retail in Georgia: Promoting Stores on Yandex.Maps and Attracting Buyers

Why should stores in Georgia be promoted on Yandex.Maps?

I have noticed more than once that entrepreneurs often underestimate Yandex.Maps as a tool for attracting customers. Many limit themselves to registering a store in the service, but this is not enough.

Georgia is seeing a growing flow of Russian-speaking tourists and expats, as well as locals who are used to searching for goods and services via Yandex. For example, motorists use Yandex.Navigator to search for gas stations and auto shops, tourists search for the nearest grocery stores, bike rental points, and sporting goods. They do not visit websites or read long descriptions – people simply enter a query: “shop nearby,” “where to buy groceries,” “supermarket nearby.”

⚡ Statistics that cannot be ignored:

✔ 70% of Russian-speaking tourists in Georgia search for stores in Yandex.Maps.

✔ 80% of users choose points with high ratings and reviews.

✔ 60% of buyers are guided by cards from the TOP-3 search.

If your store, rental point or gas station is poorly designed in Yandex or is completely absent, you are simply losing customers.

💡 Want to know how effective your card is?
We will conduct a free audit, identify errors and suggest what to fix.

What makes a store card in Yandex.Maps successful?

I always explain to store owners: a filled-out card is your best online salesperson. When a customer sees a complete profile with up-to-date information, it is easier for them to decide to come to you.

📌 What should be on the card?

✔ Full name and correctly selected business category – include keywords, for example, “Fresh Market 24/7 Supermarket” or not just “Romashka Store”, but “Romashka Grocery Store 24/7 in the center of Tbilisi”.

✔ Product description – what do you sell, what is your advantage? The more details, the higher the customer trust.

✔ Photos – facade, interior, shop windows, products, price tags, discounts and special offers.

Remember! Cards with photos attract 30% more customers.

✔ Opening hours – customers should know when you are open so that people don’t come in vain.

✔ Reviews – the more of them, the better the card is ranked.

🔍 Example:

If a customer searches for “sports store nearby,” they will choose a card with a detailed description of “Sports clothing and equipment, shoes, exercise machines, delivery,” rather than just a store called “SportMarket” without any information.

Reviews are your greatest asset

I've seen some stores lose customers because of low ratings, while others, even without a big marketing budget, attract customers simply because of reviews.

📢 Why are reviews so important?

✔ Increase the card rating in the search results.

✔ Increase trust - clients focus on the experience of others.

✔ Help work with objections - if there is negativity, it is important to respond to it correctly.

How to collect feedback?

• Place a QR code on the checkout with a link to Yandex.Maps.
• Politely, without pressure, remind the client to leave a comment.
• Always respond to reviews - thank for positive ones, correctly handle negative ones.

❌ What not to do:

🚫 Buy reviews — Yandex lowers the rating for this.

🚫 Ignore negative comments — customers read not only positive ones.

📢 Do you want to increase the flow of customers through Yandex.Maps, but don’t know where to start?

Reviews are not just comments, but a powerful tool that shapes your store's reputation and directly affects its visibility in search. But collecting and working with them is not always easy. Many entrepreneurs face problems: customers are reluctant to leave reviews, the rating drops due to negative comments, and the store card remains invisible.

If you do not have the time or experience to properly set up a card, organize the process of collecting reviews and effectively work with reputation, we are ready to help!

🔹 What will you get?

✔ We will audit the card - find errors and show what to fix.

✔ We will set up a feedback collection strategy - we will tell you how to motivate customers to leave comments.

✔ We will train your staff so that they correctly ask for reviews without being pushy.

✔ We will help you get your store to the top of Yandex.Maps so that customers can find you.

🚀 Don't lose customers!
Sign up for a consultation and get personal recommendations for promotion in Yandex.Maps.

Promoting a store in Yandex.Maps: what to do?

To take top positions, you need to not only fill out the card, but also actively work with it.

📌 What will help you rise in search results?

✅ Regular updates – photos, promotions, news.

• Publications about new products.
• Seasonal offers and promotions.
• Visual content – ​​photos, videos
• Description updates

Example:

If you have a sporting goods store, you can post seasonal updates – alpine skiing equipment in winter, bicycles in summer.

✅ Keywords – use popular queries.

✅ Working with reviews – the more of them, the higher the trust and rating.

✅ Promotion with advertising

• Launch an ad on Yandex.Maps to get to the TOP of the search results.
• Add an "action button" (for example, "Order" or "Call").
• Set up geotargeting so that your nearest customers can find you.

📢 Do you want to independently promote your business on Yandex.Maps and attract more clients?

Yandex.Maps is not just a platform, but a powerful tool for increasing sales. But it is important to know how to work with geoservices correctly so that the store card brings a stable flow of customers.

🔹 What will you learn on the course?

✔ How to work with Yandex.Maps algorithms and improve your search rankings.

✔ How to design a store card so that it looks attractive and brings in customers.

✔ How to properly collect reviews and work with reputation to increase customer trust.

✔ How to use geoservices to increase traffic and sales.

💡 Promoting a store on Yandex.Maps is not a one-time setup, but an ongoing process. Master effective strategies for working with geoservices and manage promotion yourself!

🏪 Stores that are on the maps get more customers.

✔ A completed card with photos, reviews and up-to-date data increases trust.

✔ The higher the rating, the more likely it is that buyers will choose you.

✔ Activity and regular updates help you occupy top positions in search.

🔍 Check your page on Yandex.Maps: is your data complete, are there enough reviews?

Work on your card, monitor your reputation – and customers will find you first! 🚀