What is important to know to start in Yandex Business: tips and common mistakes

🔥 Why are companies in Georgia losing customers without Yandex Business?

Today, when every second client searches for services on maps, the absence of business in Yandex Business means one thing - loss of clients.

💡 Facts that cannot be ignored:

✔ 87% of users research companies on Yandex Maps before visiting.

✔ A business with a well-developed card receives 2 times more applications.

✔ Companies that work with reviews have 30% more customer trust.

But it is not enough to just create a card. You need to fill it out correctly and update it regularly, otherwise it will hang at the bottom of the list and not bring in clients.

📌 Do you want your business to be the first in search results?
We will help with promotion in Yandex Business: we will eliminate errors, strengthen positions and bring clients already in the first month of work.

✅ 7 steps to successful promotion in Yandex Business

1️⃣ Fill out the card 100% - don't make rookie mistakes

Many companies create a card and forget about it until better times. And then wonder why competitors are higher in search.

🚨 Mistakes that prevent you from getting to the TOP:
❌ No description or template-based.

❌ No photos or old images uploaded.

❌ Opening hours do not correspond to the actual schedule.

❌ Additional communication methods (WhatsApp, Telegram) not added.

📌 Expert advice: The card should fully reflect the business. If you own a cafe, write what dishes are on the menu, whether there is delivery and a children's room. If a beauty salon, indicate a list of services, current prices, photos of the interior and professionals.

📢 Example:

You run a coffee shop in Tbilisi. The card has no photo, and the description consists of one line: "The best coffee in the city." As a result, customers choose the establishment with more detailed information.

2️⃣ Add high-quality photos and videos

🔎 Who do you think a client will choose: a company without photos or one with colorful images of the interior, products, and team?

🚨 Error: Many upload a couple of pictures and think that's enough.

💡 How to:

✔ Interior - show what your establishment looks like.

✔ Products - if you have a restaurant, add photos of the dishes.

✔ Team - clients trust a business if they see the people working there.

📌 Fact: Cards with high-quality photos get 60% more clicks.

📢 Example:

You are a dentist, you have a beautiful, modern clinic. But Yandex Business has only one photo of the reception. As a result, potential patients go to a competitor, where there are photos of equipment, offices and doctors.

3️⃣ Work with customer reviews and questions

Reviews are the main factor of trust in a business and a key ranking factor on Yandex Maps. But it is important not only to collect them, but also to respond.

🚨 Typical mistakes:

❌ They only respond to negative comments – clients see that positive comments are ignored.

❌ They ignore reviews – if a client writes and there is no response, they leave.

❌ Template responses – “Thank you for your review” does not give anything, it is important to show an individual approach.

📌 How to do it right:

✔ Thank customers for all reviews.

✔ Respond promptly – not once a month, but within 24-48 hours.

✔ Use keywords – this will promote the card in the search.

✔ Encourage customers to leave reviews – QR codes, discounts, contests.

📢 Example:

❌ Customer wrote: "Delicious khachapuri, but the waiters are slow."

✅ Good response: "Thank you for your feedback! We are glad that you liked our cuisine. We are already working on improving the service, we are waiting for you again!"

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4️⃣ Update information regularly, add promotions and news

Yandex demotes cards that haven't been updated for a long time.

✔ Add new photos of products, office, and employees once a month.

✔ Publish news, promotions, discounts – customers will see your activity (visual content)

✔ Check your opening hours, especially during holidays and seasonal changes.

📌 Tip: Set a reminder to check your card once a month – this way you will always be one step ahead of your competitors.

5️⃣ Set up geotargeting and keywords

Yandex Business allows you to set up service areas - this is important for delivery, mobile services, service companies.

✔ Specify specific areas where you work.

✔ Add keywords to the description: for example, "refrigerator repair in Tbilisi" or "fitness club in Saburtalo".

✔ Keep an eye on your competitors - study their cards, test new phrases.

📌 Fact: Cards containing local keywords receive 1.5 times more impressions in search.

6️⃣ Add convenient ways to communicate

Clients don't always want to call - give them the opportunity to write in messengers.

✔ "Write to WhatsApp / Telegram" buttons.

✔ An appointment or online booking form - especially important for the beauty and medical industries.

✔ A "Question and Answer" section - reduces the number of calls, but increases conversion.

📌 Fact: Companies with convenient communication receive 30% more requests.

7️⃣ Use advertising in Yandex Business

Want to increase your reach? Run ads.

✔ Your card will be seen by 3 times more users.

✔ The ad will be in the first positions in the search.

✔ You can highlight products and promotions to attract customers.

📌 Important: Even a small advertising campaign gives a visible effect. But to get the most out of it and not waste your budget, it is important to set up promotion correctly.

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✔ Full SEO optimization for Yandex - the site gets to the TOP faster.

✔ Quick launch - in 1-3 days the site already attracts customers.

✔ Flexibility - the site can be changed and supplemented to suit your needs.

✔ Savings - fixed payment without unnecessary costs.

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📌 Yandex Business is a powerful promotion tool, but without regular work it will not produce results.

✔ Fill out the card 100% - photo, description, work schedule.

✔ Work with reviews - they affect the rating and customer trust.

✔ Update information, add promotions, work with content.

✔ Use service areas to attract new customers.

✔ Place convenient methods of communication - WhatsApp, Telegram, application form.

✔ Launch advertising to quickly get to the TOP.

✔ Enhance the effect with a website for rent - it will help capture more customers and retain attention.

💡 It's simple! If you follow these recommendations, your business will not get lost among competitors and will take top positions in Yandex Maps. The main thing is not to put it off until later!

👉 Leave a request and get a

free card audit on Yandex maps!

💬 Answers to frequently asked questions

1️⃣ Is Yandex Business paid or free?

The basic version is free, but there are paid features (advertising, additional priorities).

2️⃣ How to promote a company card in Yandex?

• Optimize the card - add a description, photo, reviews, active buttons.
• Use local keywords.
• Set up advertising for rapid growth of positions.

3️⃣ Do I need to respond to all reviews?

Yes! This affects customer trust and the ranking of the card.

4️⃣ How often should I update the card?

Once a month, add new photos, publications and monitor reviews.