How does local map search affect customer acquisition?

Find out how quickly customers come to a company after searching on maps and how local SEO helps to attract them. Case studies.

22 Mar, 2025

Local business promotion

Elena Parfenova

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Throughout my work, I have repeatedly encountered the question: “How quickly do clients come to a company after finding it on Yandex.Maps or Google?” And here’s what I can say based on research and personal experience: most clients visit a company on the same day they find it on maps. This is not surprising, because local search is all about immediate needs. 🤔

🔍 How does this work?

Imagine you are looking for pizza nearby or a massage in Tbilisi. These requests usually mean that the client is ready to satisfy their need right now. 📅 Research confirms that 60% of users resolve their issue on the same day when they find the company on maps.

I can give you an example of a situation with a client, the owner of a mobile phone store. His store was not getting enough visitors, despite having a website. We optimized his profile in Google My Business, and on the second day after the updates, we started receiving the first calls. People searched for "mobile phones in Tbilisi" and came straight to the store. 📈

раскрытый экран ноутбука, на экране которого карта и крупным планом лупа - концепция локального поиска и растущий график.jpg

🚀 Why is local search so important?

Local queries typically imply an immediate intent to buy. For example, if someone searches for “flowers near me” or “coffee near me,” that person is likely looking to buy the product or service in the near future, not in a week.

📌 If you want to buy coffee, you don’t have to look for it in a week, right? This is the case when customer needs are met immediately, and for you, it’s a chance to attract customers right now.

баннер привлвекайте больше клиентов через карты.jpg

💡 How not to miss your chance?

If your profile in Yandex.Maps or Google My Business is not yet set up or is not optimized enough, you risk losing customers who are looking for your services. Start working with it right now, otherwise your competitors will be the first. ⏳

🛠️ What do we offer?

Professional customization of your profile so that it is visible in local search.
Card optimization that will help you attract more customers.
Developing a strategy to increase visibility in Yandex.Maps and Google.
Increasing the chances that customers will find you in the TOP-3 search.

👉 Don't delay!
Sign up for a consultation and we will help you increase your visibility in local search.

Successful Local Promotion Strategies

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Frequently asked questions

How long does it take to start getting clients after setting up a profile on maps?
Usually, the first results can be seen on the second day after proper profile optimization. But for a long-term effect, it is important to maintain activity and regularly update information.
How often should I update my profile on Yandex.Maps or Google?
Regular data updates, adding photos and publications help maintain profile activity and affect its rating. It is recommended to update the profile at least once a week.
How can I make sure I am first in the search on Yandex.Maps?
Proper profile optimization using keywords, up-to-date data and reviews, as well as active participation in publications are the key points that will help you take top positions.
Can I optimize a profile without a physical store or office?
Yes, local SEO is suitable not only for companies with a physical address. You can use service zones and set up a profile for specific areas.
How does local search work in Google and Yandex?
When a customer searches for services or products nearby, search engines show businesses located in their area. By setting up your profile, you can become visible to customers who are looking for your product or service at the same time.