Google My Business in Georgia – How to Set Up and Promote a Company

If your company does not have a card in Google My Business, then you are losing customers! Today, users search for goods and services not only through websites, but also through Google maps. And if you are not there, then your competitors will take this place!

Google My Business is a powerful tool for online and offline promotion. A properly designed card in Google Business allows companies of any size - from small cafes to large retailers - to attract customers, improve their reputation and increase conversions.

Thanks to the free service from Google, your company will be presented on all search engine platforms, including Google Maps, search results and local recommendations. Google Business allows any type of business - from a beauty salon to a construction company - to not only be displayed on the map, but also be visible in the search, attracting customers in your region. And this means that when users search for your services, they will be able to find you faster!

📌 Example: If a person searches for “coffee shop near me” or “barbershop near me,” Google will show them the most relevant cards within a radius of several kilometers. If your card is optimized, it will appear above competitors and attract more customers.

🚀 In this article, we will analyze how Google My Business helps to attract customers, improve company visibility, increase audience trust and increase sales. You will learn how the service works, where your company will be displayed and what steps will help you take a leading position in Google Maps.

📌 If you need help with promotion on Google Maps, fill out the application, and our specialists will audit your card, select an effective strategy and help you attract more customers!

🔹 Google Maps is one of the main tools for attracting customers to a local business. When a person searches for a service or product nearby (“coffee shop near me”, “car service nearby”), Google offers company cards with ratings, photos, opening hours and contacts.

🔹 What does the client get if the card is designed correctly?

✔️ Address and route to you;

✔️ Opening hours;

✔️ Photos of the establishment;

✔️ Customer reviews;

✔️ Contact information (phone, WhatsApp, Telegram).

📌 Why is it important to optimize the card?

Many users do not want to waste time searching and choose the most convenient option nearby. For example, a tourist who came to Tbilisi will enter "best restaurant nearby", and Google will offer optimized cards of establishments with a high rating. If your card is configured correctly, it will be among the first.

🔹 How to improve visibility in Google Maps?

• Fill in all the fields in Google My Business (opening hours, contacts, address);
• Specify the business category (for example, "Restaurant", "Fitness club", "Hotel");
• Add keywords ("Coffee shop in the center of Tbilisi", "Tours in Kakheti");
• Add high-quality photos of products, interior and team;
• Update the card regularly - publish promotions, news, special offers.
• Encourage customers to leave reviews - the higher the rating, the more trust.

📌 Conclusion: the better the card is filled out, the higher the chance that customers will choose your business!

🔹 What is Google organic search?

When users type a query into Google, such as “best beauty salon in Tbilisi” or “car wash nearby,” the search engine automatically selects the most relevant results. If your Google My Business card is optimized, it can appear in the top positions, even if you don’t have your own website.

🔹 How does it work?

Google analyzes:

✔️ User location;

✔️ Business popularity (reviews, rating, activity);

✔️ How relevant is the information in the card;

✔️ Search queries related to your business.

📌 Example: If a customer searches for "car wash Tbilisi", Google will show optimized car wash cards near the user. If your car wash has active reviews, photos are uploaded and all the data is filled in, the chances of appearing at the top are higher.

🔹 Why is this important for local businesses?

If your business is focused on customers in a specific area, organic Google search results can help you reach more people without spending money on advertising. For example:

• Beauty salon owners get more listings if their card appears in search results for the query “manicure nearby”;
• Restaurants can increase traffic thanks to the search for “best Georgian restaurant in Batumi”;
• Electronics stores can attract customers when users search for “buy a smartphone in Kutaisi”.

📌 Important! Google analyzes the user's location and offers the most relevant businesses nearby. Optimizing your card will help you occupy leading positions in local search results!

🔹 Reviews are one of the key factors when choosing a company. Most users prefer places with a high rating ⭐⭐⭐⭐⭐ and read comments before visiting.

🔹 Why are reviews important?

✔️ They shape the reputation of a business and influence customer decisions;

✔️ They allow you to improve the quality of service, as they provide feedback;

✔️ Increase the chances of getting to the top of Google Maps and organic search results;

✔️ Show how active the company is and how it interacts with customers.

📌 How do reviews affect visibility on Google?

Google analyzes the quantity and quality of reviews, as well as the speed of the business owner's response. For example, if a coffee shop receives a lot of positive reviews and the owner responds to them, the card of such a business rises higher in local search.

🔹 How to work with reviews correctly?

• Reply to all reviews, even if they are negative. This shows your customer focus.
• Thank users for positive reviews - this motivates other customers to leave comments.
• If the review is negative, do not ignore it. Acknowledge the problem, offer a solution or a discount.

📌 Example: a customer wrote that the service in the restaurant is slow. The owner replies: “Thank you for your review! We are sorry that you had to wait, and we are already working on improving the service. As an apology, we are offering you a discount on your next visit!” Such a response increases loyalty and reduces negativity.

🔹 How to encourage customers to leave reviews?

✔️ Ask customers to write a review after a purchase or visit.

✔️ Leave a QR code at the checkout or tables that leads to the Google reviews page.

✔️ Offer small bonuses (for example, a 5% discount or free coffee for a review).

✔️ Use social networks - remind customers about the opportunity to leave a review.

📌 Conclusion: reviews are not just comments, but a powerful promotion tool. The more positive reviews and the more actively a business works with them, the higher its positions in Google!

🔹 Google Business is not just a company card, but a powerful tool for communicating with customers. It allows you not only to attract new customers, but also to maintain relationships with your regular audience. Your activity on the platform increases customer trust and loyalty, and helps improve the company's reputation.

📌 How to stay in touch with customers?

✔️ Reply to ALL reviews - both positive and negative. Polite and constructive responses show that you value each customer and are ready to take their opinion into account;

✔️ Add convenient contact details - phone, e-mail, WhatsApp, Telegram or other messengers, so that the client can choose a convenient way of communication;

✔️ Use Google Business chat for quick feedback and prompt responses to customer questions;

✔️ Publish updates and news - talk about new products, services, promotions or changes in work schedules;

✔️ Answer questions in the Q&A section — this helps to immediately clarify important points to other potential customers who are looking for information about your business.

📌 Example of interaction: A customer leaves a review about the slow service at a restaurant. Instead of ignoring the comment, the owner replies: “Thank you for your review! We apologize for the delay. We have already taken steps to improve the service. As an apology, we are giving you a 10% discount on your next visit. We look forward to seeing you again!”

💡 Do not ignore even the most neutral reviews. A simple “Thank you for your review!” already creates a positive impression of your company. And prompt and personalized responses show that the client is really important to you!

🔹 Google Business card is a mini-site of your company, available directly in the search. It contains all the key data: address, opening hours, contacts, description of services.

📌 What is important to fill in for maximum efficiency?

✔️ Exact address - indicate the full address of the company so that customers can easily find you;

✔️ Opening hours - add the exact opening and closing times, and mark holidays and weekends;

✔️ Contact information - phone number, e-mail, as well as links to messengers (WhatsApp, Telegram) for easy communication;

✔️ Business description - a short but informative description of what you do (for example, "A chain of bakeries with natural pastries and signature desserts");

✔️ Business category - select the appropriate category (for example, a cafe, car service, dentistry, fitness center);

✔️ Links to social networks and a website - if you have accounts on social networks or a website, please include them for convenience.

🔹 Google Maps makes the process of finding and visiting your business as easy as possible. Customers can build a route with one click, choosing a convenient mode of transportation: on foot, by car, by bike or by public transport. This feature is especially important for tourists and new customers who are not yet familiar with the location of your establishment.

📌 Why is this important?

✔️ Helps customers quickly find the shortest route to you, saving their time;

✔️ Reduces the likelihood of canceling a visit due to a complex location or lack of information;

✔️ Works for all modes of transportation - be it a car, bike, walking route or public transport;

✔️ Simplifies navigation, especially for city visitors who navigate with the help of maps.

📌 Example:

A tourist searches for “the best Georgian restaurant”, finds your card in Google Maps and immediately builds a route. He sees the distance, approximate travel time and possible transport options. Thanks to this, he easily gets to your restaurant and becomes your client.

💡 Periodically check the correctness of the specified address and mark on the map. This will help clients find you without problems and avoid cases when the route is plotted incorrectly.

❓ How to register a business on Google?

To add a company to Google Business, go to the Google My Business website, click "Add a business", fill in all the details and verify ownership.

❓ What data is required to fill in the card?

It is recommended to indicate the exact address, contacts, opening hours, photos, services, links to social networks and the website.

❓ How to get to the top of Google Maps?

Regularly update the card, add photos and news, collect positive reviews, use keywords in the description.

❓ Is it possible to promote an offline business through Google Business?

Yes, even if you do not have a website, customers will be able to find your business through Google Maps and get the information they need.

❓ What to do if customers leave negative reviews?

It is important to respond to all reviews, admit mistakes and offer solutions. A polite response to a negative comment can increase customer trust.

❓ Is it possible to delete a negative review?

If a review violates Google rules (contains insults, spam), you can complain about it via Google My Business. In other cases, it is better to work with customers and fix the situation.

❓ How to add photos and videos to a company card?

Log in to your Google Business account, select the "Photos" or "Videos" tab and upload files. The more quality content, the higher the customer trust.