The village of Ureki is a guide for tourists: entertainment, cafes, restaurants and attractions of the resort zone of Georgia.
Ureki is a provincial resort town. The seashore By the river is distinguished by its healing properties, namely a magnetic sandy beach. But rest is an opportunity not only to bask on the sandy shore, but also to visit various institutions, parks and restaurants. We invite you to get acquainted with the entertainment in Ureki.
Ureki: a vacation that heals
Black magnetic sand + warm sea — two gifts in one place
📋 Mini-guide - what you will learn and why you should read it
- 🍂 Benefits of magnetic sand: how it helps and who needs a cautious approach
- 🍂The best beach activities: SUP, catamaran, volleyball without extra expenses
- 🍂Where to eat deliciously: proven cafes, prices and menu features
- 🍂Walk along the embankment: bike paths, food trucks and a light and music fountain show
- 🍂Where to go with children: Tsitsinatela Park and attractions
- 🍂One-day excursions: Shekvetili, Kobuleti, Poti and Batumi - what to see and how much it costs
- 🍂Answers to frequently asked questions
💡 Why it's important: Whether you're going to Ureki for health, new experiences, or a relaxing family vacation, this guide will save you time and money: everything you need in one place, without long searches and unnecessary tabs.
⚡️ Practical summary (save so you don't have to search)
🧲 Magnetic sand - a natural SPA session in the open air
What is it and how does it "work"
The Black Coast of Ureki consists of sand saturated with the mineral magnetite. Its share fluctuates from 20% to almost 70% - a record for the Black Sea. This composition creates a weak natural magnetic field, comparable in intensity to low-frequency physiotherapy devices. Guests note a decrease in joint pain, improved blood circulation and a more restful sleep after "sand baths".
How to take sand baths correctly
- 🌞 Time — morning before 11:00 or evening after 16:00, when the sand is warm but not burning.
- 🏖️ Positions — lie on your back or “cover” the problem area (knees, lower back) with a layer of 2–3 cm.
- ⏲️ Duration — 15–20 minutes in a row; a course of 7–10 days enhances the effect.
- 🌊 Wash off the salt — rinse in the sea and drink a glass of water: the sand is easily accessible, but dehydrates.
- 🚸 Children — from three years old, but the sessions are shorter — 10 minutes.
Who should be more careful?
- 🤰 III trimester of pregnancy.
- ❤️ Stage III hypertension, severe cardiovascular diseases.
- ♨️ Acute inflammation, high temperature, oncology.
Tip: If you have any chronic illnesses, discuss sand therapy with your doctor in advance.
💬 "I buried my lower back for two days in a row on the advice of the locals - by the evening it was noticeably easier to walk without a cane! And the children played nearby, building “magnetic locks”
— Olga, June 2025
🏖️ Beach + water activities
All beaches in Georgia are pebbly. But Ureki is sandy, here you can not only improve your health, but also build a sand castle, which plays an important role for us. After all, it is more pleasant to go into the water, stepping on a sandy bottom than a pebbly one. So the first entertainment is the beach.
The beach is a place where you can meet many interesting and good people. For example, recently a woman came up to us, heard that we were speaking Russian, and got acquainted with us. She has been living in Georgia for several years and really misses communicating in her native language. And in the end, we exchanged phone numbers and a lot of useful information.
Service and prices
- 🏖️ Sun lounger — 10 ₾ / day
- 🌂 Umbrella — 10 ₾ / day
The prices have been the same for the second season and are indicated on the signs at the rental.
Active recreation
- 🏄♂️ SUP board — 30 ₾ / hour, sunset tour 45 ₾ (vests included)
- 🚣♀️ Catamaran — 25 ₾ / hour (4 seats, sunshade) — rent at the Magnetiti pier
- 🏐 Volleyball nets — free, courts are marked every 250 m
- 🧸 Children's areas — inflatable trampoline (5 ₾ / 10 min) and a "sand town" with slides right on the shore
💬 "The sun loungers are inexpensive, the sand is warm, and the kids are delighted with the SUP - they stood on the board themselves for the first time! The main thing is to arrive before 11 am - there is enough space by the water for everyone"
- Andrey, July 2025
🍽️ Cafes and restaurants
Ureki may be small, but it will feed anyone, from a lover of street food to a gourmet looking for a cocktail with a sunset view.
💰 Approximate budget
- 🥟 Quick snack: cheese puff pastry, kutab or churchkhela — 5-10 ₾.
- 🍛 Cozy family canteens: kharcho soup, a portion of khinkali, salad and a drink — 20-30 ₾ per person.
- 🥂 Beach terraces with live music: seafood selection + glass of wine or cocktail — 40-60 ₾.
🔎 What you must try
- Adjarian khachapuri — served straight from the oven, the egg is stirred in front of you.
- Shashlik (mtsvadi) from farm pork or chicken.
- Mushroom khinkali or lobio in a clay pot are excellent vegetarian options.
- For those with a sweet tooth — a delicate honey cake called medovik and homemade ice cream with blueberry sauce.
👛 Who is it suitable for?
- Budget traveler: kiosks on the embankment and small family cafes - inexpensive and filling.
- Family with children: many establishments offer mini-khachapuri, French fries, fresh juices; high chairs available.
- Vegetarians: salads with nut dressing, eggplant with adjika, khachapuri with mushrooms.
- Romantic couple: cocktail bar by the water, live jazz and a view of the orange sea.
⏰ Lifehack: come before 19:00 - you will have time to take a table on the terrace and watch the sunset, when the sea turns golden
💬 “After the beach we went to dinner: mushroom khinkali, a jug of homemade wine and a guitarist to the sound of the surf - a perfect evening!”
- Maria, May 2025
Where to eat tasty and inexpensive food in Ureki
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Berakha
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ALBATROS
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Retro
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🌅 Walk along the embankment
The first thing you will see when you turn off the highway into the center of the village is a straight pedestrian alley about 1.5 km long. It starts at the main pier and stretches to a quiet pine-covered stretch of beach. You can walk there from any point in Ureki in 10-15 minutes; if you live further from the shore, take minibus #55 — the stop "Magnetiti" takes you right to the sea.
During the day, people leisurely ride along the bike path (rent a bike or electric scooter — 5 ₾/hour), and closer to evening, food trucks line up: matsoni with blueberries, grilled corn, lemonade with tarragon. Between them are rows of tents with amber beads and magnetic bracelets. Every Saturday and Sunday at 9:30 p.m., the light and music fountain is turned on: to Georgian melodies, the jets rise up to five meters and are illuminated with neon. The show lasts 12 minutes, is repeated twice, and it is better to come early to get a railing.
🚌 One-day routes — “went ↔ returned for dinner”
🚗 Shekvetili (10 km, 15 min)
- How to get there: any minibus "Ureki-Shekvetili", every 20 min, 1 ₾.
- 3 hours is enough for: Music Park with singing statues, dolphinarium (show - 30 min) and coffee with a view of the pine trees.
🦜 Kobuleti (25 km, 30 min)
- Transport: minibus "Ureki-Kobuleti", every hour, 3 ₾.
- In 3 hours: ornithological park - a walk along wooden boardwalks, watching herons and flamingos; buying honey at the farmers' market at the exit.
🌊 Poti (38 km, ~50 min)
- Transport: bus towards Zugdidi, 2 times a day (08:50 and 13:40), 4 ₾.
- Checklist for 3 hours: colonial lighthouse (15 min climb), 1907 Byzantine-style cathedral, Rioni embankment with fish stalls.
🏙️ Batumi (50 km, 45–55 min)
- Transport: Ureki–Batumi Center electric train, 07:37 / 11:10 / 16:25, ticket 17 ₾; window seat — view of the coast.
- Three hours on site: Argo cable car (15 min ascent, observation terrace), Alphabet Tower, photo at Piazza Square + quick lunch with Adjarian khachapuri.
🎡 Tsitsinatela Amusement Park
Just five kilometers from the center is Ureki’s main children’s magnet – the amusement park “Tsitsinatela”, which means “firefly” in Russian.
- There are 8 attractions for small children, 17 family attractions and 11 attractions for adults on the territory. The park has a Ferris wheel of impressive size, as well as fast food, go-karting. The easiest way to get there is by minibus "Ureki-Shekvetili" (runs every 20 minutes, 1 ₾).
- Entrance to the park is free, and rides on the attractions are paid for by bracelet-card: top up any amount, apply - and the turnstile opens.
⚠️ Tips: come at 6:00 PM — the park is just opening, the sun is softer, and there are almost no queues. Top up your bracelet with the required amount right away: the machines accept cards and cash, but the queues grow in the evenings. On the Ferris wheel, it is better to take a cabin with a view of the sea — the sun sets right behind the line of the waves.
💬 "The Ferris wheel rolls slowly, but the view is from the Shekvetili pines to the lights of Batumi in the distance. For 10 ₾ we got ten minutes of complete silence over the coast - an absolute must-do!"
- Georgiy, April 2025
| 🏷️ Zone | 🎠 Attractions | 💵 Price, ₾ |
|---|---|---|
| Kids | carousels, mini-train, trampolines | 3–5 |
| Family | 35 m Ferris wheel, race track | 10 |
| Extreme | Boomerang (somersault), roller coaster | 20–25 |
| VR-Hall | Virtual reality helmets, 5D cinema | 25 |
🛎️ Practical information - "little things that save your vacation"
🚐 Transport within the village
Minibus #55 "Batumi-Ureki-Poti" runs from 05:50 to 22:40 every 30 minutes. Tickets are purchased from the driver, price $6 ≈ 19 ₾. Taxi within Ureki - fixed 7 ₾.
🏠 Where to stay
- 💸 Budget: guest houses near the central market — 60–80 ₾/night, Wi-Fi and kettle included.
- 🛏️ Middle class: first line apartments 120–160 ₾, balcony with sea view.
- 👨👩👧 Family format: mini-hotels with kitchen and playground 180–220 ₾ per 4-bed room.
📶 Communication
e-SIM Magti "Holiday 7" - 10 ₾ / 7 GB, connected in the salon at the "Magnetiti" station. 4G covers the entire beach.
💵 Money
Cafés and supermarkets accept Visa/MC cards; sun loungers, attractions, and the market accept cash only. TBC & Bank of Georgia ATMs: one at the bus station, the other in the Smart supermarket.
🛴 Last Mile
Electric car and scooter rental along the embankment: 10 ₾ / 15 min (deposit 30 ₾ or passport). Speed is limited to 20 km/h, helmets are provided free of charge.
Prices and schedules verified July 2025 - check before you travelHow much does a set of "chaise lounge + umbrella" cost?
20₾ for two: 10₾ for each item. The price is valid for summer 2025.
Are there showers and toilets?
Showers are free, toilets cost 0.5₾ and are located every 300m along the beach.
Is it safe for children?
Yes. The entrance is shallow, the depth of 1.5m begins only 30m from the shore. Sand baths are not recommended for children under 3 years old.
Is the beach open in winter?
The beach is open all year round, but the services (rental, cafe) are closed from October to April.
Do they accept cards?
Cafes and supermarkets take Visa/MC. Sun loungers, rides and the market - cash only.
Are there any contraindications to magnetic sand?
Stage III hypertension, oncology, III trimester pregnancy. Consult your doctor before traveling.
Ureki is the sea, health and warm Georgian soul in one bottle. Save this guide so you don't waste time searching and can immediately go along the proven route.
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